2.  Venture Mission and Strategy  Business environment  Execution  Risk Analysis  Key Assumptions and Financials

3. We want to deliver an application which helps Lady Health Workers execute their work in Pakistan.

4. To be an essential part of the work of Lady Health Workers Key actions: Partners in Pakistan (government, health organizations etc) Local know-how and insights First health application in Urdu language Multi-functional application (3 different features)

5.  The application is downloadable from the company website for free. Gathering donations from companies, organizations and private investors

6. Target market Customers LHW organization, Pakistani government Target end-users: LHW’s Product/Service concept Mobile phone application that provides useful tools for Lady Health Workers Competition (direct and substitution) Other health applications available for mobile phones Telemedicine (not mobile application) MobiLink

7. Key Milestones:  Prototype  Business plan  Getting partners  Demo version  Fully translated to Urdu  Testing application in Urdu and English  Final sales pitch

8. RISKS  Market – Promotion, how and when? – LHWs reluctant to adopt mobile phone applications  Technology/Product – S40 technology is limited – Lack of knowledge of S40 technology – How the SMS-based communication feature is integrated. ACTIONS Market – Making contacts in market area, develop further application – Contact LHWs in Pakistan and inquire needs, opinions etc. Technology/Product – Possible R&D partners in market area – Professional assist from Finnish contacts

9.  Three possible lines:  1. Sell business idea  2. Establish company  3. Give it out for free, fund-raising from private investors and organizations

10. Financial  Based on line 2:  Price: 5 €  Cash flow forecast: ▪ Negative cash flow for 18 months ▪ Tekes funding covers cumulative deficit of 4 800 €  See following charts for further details

14. Financial  Based on line three:  Giving application free of charge  The goal is to cover all costs with donations only ▪ 385 000 € over four years  A great effort on fund raising, active promotion and visiting events, fairs etc.  See following financial sheet for forcasted donations and costs