1. Greening of Travel and Tourism Greening of Travel and Tourism Company Benefits   Improved Profitability   Enhanced Competitive Advantage   Increased Market Strength   Improved Customer and Employee Loyalty   Attraction of Talent The Benefits of Sustainable Tourism

2. Destination Benefits   Improved local employment opportunities   Increased opportunities for local enterprise   Improved infrastructure and access to services   Increased participation in decision-making   Improved market differentiation Greening of Travel and Tourism The Benefits of Sustainable Tourism

3. Greening of Travel and Tourism Greening of Travel and Tourism Eco- and Nature-based Travelers  Becoming “greener”  Low Tolerance for High Premiums  Sustainability practices need work  Room for differentiation  Green Skepticism Changing Consumer Demands

4. Greening of Travel and Tourism Greening of Travel and Tourism   Strategic planning processes provide: 1. 1.Socio-economic benefits to all stakeholders 2. 2.Cleaner environment 3. 3.Stronger economy 4. 4.Higher quality of life for residents 5. 5.Enhanced experience for visitors Sustainable Tourism Planning

5. Greening of Travel and Tourism Managing greenhouse gas emissions from driving, flying, electricity use, etc. by reducing consumption, utilizing alternative energy sources, and offsetting unavoidable emissions. Carbon Management

6. Greening of Travel and Tourism Greening of Travel and Tourism Sustainable Tourism Standards A voluntary or mandated procedure that utilizes a set of criteria designed to assist travel providers in mitigating their negative environmental, economic, and socio-cultural impacts and maximizing the benefits they provide to the environment, local and indigenous people and their communities.