1. NA-CCIC Seminar 1 A. Rudysarova

2. Introduction  Alexandra Rudysarova  Education: lawyer  Professional experience: telecommunication – implementation of European Union directive, governmental officer – CEO of CzechInvest

3. CzechInvest  Organization with 350 employees  Reorganization  Implementation of Internal Communication

4. Corporate Cultural and Internal Communication  Goals  Seminar content  Time schedule  Methods of assessment  Literature

5. Goals  to gain knowledge of advertising law and ethical standards in advertising  legal protection- good faith, good morals, personality, honor, reputation, etc.

6. Seminar Content  1. Corporate culture in a company as social and cultural system. Particularities of human behavior. Relationship of an individual and a group. Social program of a company.  2. Group and teams - their functioning, organization theory, importance of motivation of work force, the proportion of managers in creating corporate culture.  3. Management processes and the formation of social positions, with emphasis on communication with workers

7. Seminar Content  4. Organization structure - types of structures, the choice of type, organizational power, politics and conflict  5. The relationship of corporate culture and communication within a company, specifics of multinational companies and the issue of multicultural influences  6. Fundamentals of social research in a company, possible methodology, implementation social audit. Corporate identity manual.

8. Method of Assessment The course is completed by credit. The basis for fulfillment is  attendance at the consultations (75 %)  seminar work of applied corporate culture within a company, part of which you would like to be, and examples of corporate social responsibility in the range of 5-7 pages of text.

9. Literature  Bedrnová,E., Nový,I.: Psychologie a sociologie řízení, Praha, Management Press, 2004, kap.8; ISBN 80-7261-064-3  Brooks, I.: Firemní kultura - jedinci, skupiny, organizace a jejich chování, Brno Computer Press 2003, ISBN 80 – 7226 – 763 - 9