1. Maxis berhad Group Members: Nurul sakinah binti muhamad nor 224105
Group a10
Group Members:
Nurul sakinah binti muhamad nor
ZAFIFA ROSYAIDA BINTI RUSLAN
Siti nur fairuz binti mohd roslan
Mohd salahuddin bin shahrun
Siti nadhirah binti yusoff

2. Background of maxis berhad
Maxis is one of the largest mobile phone services in Malaysia compared to Celcom and Digi
Before Maxis Berhad existed, it is known as Binariang Sdn Bhd, the first company that have Maxis Mobile (GSM) and Measat I, II, III
First company that launched 3G Connect Card, PC Webmail, Video Mail and 3G prepaid
3G Network offer mobile telephony at broadband speed enabling Internet access through Malaysia
Allow users enhanced communication combined with entertainment and information on the go (video call, mobile TV, games)
Main challenges is unable to cope with rapid pace

3. Changes in maxis berhad
LEADERSHIP CHANGES:
After restructuring the company, Morten Lundel had appointed as new CEO in Maxis Berhad
Among the changes implemented by Lundel were:
1. New way of working
2. Introduced new communication method and data need
3. New culture and new mind-set of all employees
4. New queuing system in customer service centre

4. Top 5 of shareholder in maxis berhad
BGSM EQUITY HOLDING SDN BHD 64.96%
AMANAHRAYA TRUSTEE BERHAD 8%
CILIGROUP NOMINEES (TEMPATAN) SDN BHD 5.81%
KUMPULAN WANG PERSARAAN (DIPERBADANKAN) (1.84%)
AMANAHRAYA TRUSTEE BERHAD (1.11%)

5. MISSION:
To remain the nation premier integrated communication service provider
VISION:
To be the most preferred and successful communication group

6. Board of director CHAIRMAN Raja Tan Sri Dato’ Seri Arshad Raja Tun Uda
CHIEF FINANCIAL OFFICER
Nasution Bin Mohamed
CHIEF EXECUTIVE OFFICER
Sandip Das
INDEPENDENT NON-EXECUTIVE
Robert William Boyle
Morten Lundel

7. Main activity in maxis berhad
Providing wide ranges of communication products, applications, value added services to customer
Bringing more smartphones such as Iphones, Blackberry, Samsung Galaxy into market
Partnership with Astro
Talkmore & Textmore Plan
-provide bundled package of voice minutes and sms to all local network
Expanded modem range to include wide selection of high performance WIFI and USB modems

8. STRENGHTS IN MAXIS BERHAD
Strong Community Relations
Innovators Solution
High Network Quality And Customer Services
Provide Reasonable Plans And Packages For All Users
Strong And Effective Network Around Malaysia

9. WEAKNESSES IN MAXIS BERHAD
Rural Area Cannot Reach The Network Of Maxis
Always Disturbing Customers By Advertisement
Bad Broadband Service (Products)
Bad Customer Service
Have Hidden Charges For Postpaid And Broadband

10. Opportunities in maxis berhad
Produces their own brand smartphones
Expanding their business to overseas
Introduced new products
Broadband users are growing in Malaysia
Growth in market via partnership

11. THREATS IN MAXIS BERHAD
Technology
Volatile Cost
Unexpected Problem
Promotion And Advertisement
Aggressive Broadband Promotions By Wireless
Competitors

12. GENERATE STRATEGIES- TOWS MATRIX
Internal Factors
(IFAS)
External Factors
(EFAS)
Strengths (S)
Social community relations
Innovator solution
High network quality and customer services
Provide reasonable plans and packages for all users
Strong and effective network around Malaysia
Weaknesses (W)
Rural area cannot reach the network
Always disturbing customer by advertisement
Bad broadband services
Bad customer services
Have hidden charge for prepaid and broadband
Opportunities (O)
Producetheir own brand smartphones
Expanding their business to overseas
New products
Increase in demand
Growth in market via partnership
Broadband users are growing in Malaysia
Direct marketing (S1, O3)
Introduced zerolution program (S2, O1)
Strategic partnership between Maxis and Astro (S2, O5)
Offshoring cellular business and formed a new agreement with three cellular business in Tamil, Nadu, India (S2, O2)
Business diversity (S5, O6)
Manage human resource department (W4,O4)
Upgrade system (W3, O3)
Focus on teenage market (W5, O1, O4)
Threats (T)
Rapid technology changes
Volatile cost
Unexpected problem
Promotion and advertisement
Aggressive broadband promotion by other competitors
Increase data plan size with cheap price (W4, T5)
Worry-free promise (W5, T5)
Provide support of moral values to the whole Maxis’s staff and organization (W4, T3)
Research and development (W1, W3, T1)

13. STRATEGY SELECTION Selection Criteria Direct marketing (S1, O3)
Introduced zerolution program
(S2, O1)
Strategic partnership between Maxis and Astro
(S2, O5)
Offshoring cellular business and formed a new agreement with three cellular business in Tamil, Nadu, India (S2, O2)
Vision 4 5
Mission
Consistency 3
Consonance
Money and capital
Management
professional
technical
Advantage Resources
Advantage Skills
Advantage Position
Total Score 46 48 49

14. Selection
Criteria
Business diversity
(S5, O6)
Manage human resource department (W4,O4)
Upgrade system (W3, O3)
Focus on teenage market (W5, O1, O4)
Vision 5 4
Mission 3
Consistency
Consonance
Money and capital
Management
Professional
Technical
Advantage Resources
Advantage Skills
Advantage Position
Total Score 44 45 48 51

15. Selection
Criteria
Increase data plan size with cheap price (W4, T5)
Worry-free promise
(W5, T5)
Provide support of moral values to the whole Maxis’s staff and organization (W4, T3)
Research and development (W1, W3, T1)
Vision 5 4
Mission
Consistency 3
Consonance
Money and capital
Management
professional
technical
Advantage Resources
Advantage Skills
Advantage Position
Total Score 49 44 46 45

16. IMPLEMENTATION, EVALUATION & CONTROL
Functional factor
Action plan
Priority system
(1-5)
Who will implement?
Who will review?
How often review?
What reviewed
Human resources
Send workers for training program 4
Human resource manager
COO
Semi annually
Workers productivity
Finance
Offer quality products at lower prices 5
Vice President Finance
CFO
Quaterly
Sales, figures, budgets, financial report
Manufacturing
Increase production
Vice President manufacturing
Annually
Various product sources, reports and parts/locations
R & D
Improve product quality 3
Vise President Technology
CIO
Good feedback from customer
Marketing
Add media advertising
Vice President Advertising
Quarterly
Advertising prootion
Information system
Maintaning database
Vice President Technology
Changes in customer needs

17. Thank you