1. 1 What is a Consumer WEEK: 1MODULE: Business Ethics Learning Objectives By the end of this lesson, pupils must be able to…… Define the term consumer should be able to…… Identify a range of goods and services used by consumers could be able to…… Suggest some of the third party effects of their own choices as consumers Explain what we mean by an ethical consumer

2. 2 Starter - The square game In groups of 5 When the game starts open your envelope and look at the pieces. The game will end when each of you has made a square. Each square must be exactly the same size. You can pass a piece of card to one of the others but you must not reach out and take one. There must be no talking during the game and no other communication. You may at any time refuse to take further part. The teacher has the right to stop the game at any time.

3. 3 What is a consumer? We are all consumers and have to make decisions as to how we will spend our money e.g. pocket money and pay A “consumer” is really a “user” We use goods and services every day. We travel on buses and trains or in cars. We occasionally visit a doctor, dentist. We go to the cinema We have our hair cut. We buy clothing and food. We use coal or oil etc., to keep warm We expect clean water from the tap We attend school

4. 4 How do businesses behave? WEEK: 2MODULE: Business Ethics Learning Objectives By the end of this lesson, pupils must be able to…… Recognise some of the ethical decisions that businesses may face should be able to…… Understand how these decisions can impact on productivity could be able to…… Understand on how these issues relate to competition in the market place

5. 5 Good Business Citizens WEEK: 3MODULE: Business Ethics Learning Objectives By the end of this lesson, pupils must be able to…… Engage in a group activity to prepare a plan for a community project should be able to…… Offer some reasons why firms use some of their profits to pay for community projects could be able to…… Explain what we mean by Corporate Social Responsibility

6. 6 Getting the Message WEEK: 4MODULE: Business Ethics Learning Objectives By the end of this lesson, pupils must be able to…… Understand some of the techniques used by advertisers to persuade consumers to purchase products should be able to…… Explain the difference between persuasive and informative advertising could be able to…… Analyse an advert by selecting the informative and persuasive language used

7. 7 Strap Lines Quiz 1.The future’s bright……. 2.More reasons to shop at…… 3.Beanz meanz…… 4.How do you eat yours? 5.Once you pop, you just can’t stop 6.Not for girls 7.…………..the best a man can get 8.Have a break, have a………… 9.Always………… 10.Don’t shop for it …………it

8. 8 Informative or Persuasive? Cadbury Dairy Milk is made from the highest quality cocoa beans which are processed to produce cocoa mass containing 55% cocoa butter plus extracted cocoa butter, the basis for all chocolate products In the UK up to 5% vegetable fat is added to compensate for variations in cocoa butter Cadbury Dairy Milk contains 20% milk solids There are 530 Calories in a 100g bar so don’t eat too many

9. 9 Sale of Goods Act Goods sold must match their description. Goods sold must live up to their description. For example, a waterproof coat must be waterproof.

10. 10 Branding WEEK: 5MODULE: Business Ethics Learning Objectives By the end of this lesson, pupils must be able to…… be part of a group discussion by both listening to and offering points of view to reach an agreement should be able to…… understand that organisations use marketing to alter the publics opinion could be able to…… explain what we mean by public relations

11. 11 Waste Not! WEEK: 6MODULE: Business Ethics Learning Objectives By the end of this lesson, pupils must be able to…… Assess their own use and abuse of energy as consumers should be able to…… Apply the idea of efficient energy use to the industrial / commercial sector could be able to…… Suggest ways that businesses could reduce energy consumption