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Published byJunior Marshall Modified over 9 years ago
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Jim Brown & Rajiv Dant Co-Editors Society for Marketing Advances November 3 rd, 2006
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Continue to Increase the JR’s Impact Factor Reinforce the Notion that the JR is a Broad- based Marketing Journal Heighten JR’s Visibility –Academia –Practitioners –News Media Continue to Increase Author-Friendliness Our Goals for the JR
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We Are Always Looking for Interesting & Insightful Papers Problem-Based Research Method-Based Research Theory-Based Research Interesting & Insightful
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1. Journal of Marketing 2. Journal of Marketing Research 3. Journal of Consumer Research 4. Journal of Retailing 5. Journal of the Academy of Marketing Science 6. Marketing Science Source: Hult, Neese, and Bashaw 1997 * These rankings vary study by study. Journal of Retailing, circa 1925, Predates Journal of Marketing by 9 years Journal of Marketing Research by 38 years Journal of Consumer Research by 49 years JAMS by 48 years Marketing Science by 57years We Are Well Established (Relative Standing) Journal of Retailing Ranking*
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We Cover A Broad Number of Topics (Content Analysis 2001-2006) And the winner is….
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New Manuscript Submissions 2002: 117 2003: 197 2004: 165 2005: 219 2006: 192 Estimated Manuscripts Published 2002: 22 2003: 21 2004: 24 2005: 22 2006: 31 Scheduled We Have A Good Turn Around Time Average Acceptance Rate = 13% Mean Reviewer turnaround = 33 days
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Periodic Invited Essays with Invited Commentaries Occasional Interviews with Leading Practitioners “Full Text” Initiatives –Shortly full text will be available on ProQuest New Initiatives
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Submit a Non-Academic Paper Submit a Purely Descriptive Paper Contribute Nothing New to: –Retailing Theories, or –Retailing Research Methods Overlook Cross-Cultural Implications –When Testing Existing Theories in Emerging Markets How to Get Your Manuscript Desk Rejected
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We Want You to... Choose the Journal of Retailing as your first option for submitting your best research on retailing and related topics. Continue to: Encourage your Colleagues and Doctoral Students to Submit their Best Work to the JR Share with us your ideas for Growing the JR’s Impact Thank You For your past support of the JR In advance for your future support of the JR
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