1. November 2nd, 2011 Gran Fondo Vail Presentation to the Commission on Special Events

2. Promoting the Vail Brand ✤ “Gran Fondo” means “Big Ride” in Italian and is a great Italian Cycling Tradition ✤ Gran Fondo is NOT a race: it is a mass participation bicycling event for cyclists of all abilities ✤ Celebration of Food, Community, Culture & Cycling ✤ Events include pre- and post-ride parties, Expo / Festival, VIP experiences, gifts & prizes for the athletes, and a true cycling experience for everyone! ✤ Create event character with entertainment and fun for athletes and their families in addition, attracting media and sponsor attention. ✤ Gran Fondo’s participants are similar to downhill skiing enthusiasts in their passion for the sport and their willingness to spend to pursue their activity.

3. Promoting the Vail Brand Gran Fondo demographics: 65% male - 35% female Age: 33-43 years old Education: 65% college degree Average annual income: $120,000-140,000 Close affinity to European culture and lifestyle Great attention to high-end cycling products Participate in 3-5 events per year Spend an average of $4,500.00 per year on technical products

4. Positive Economic Impact ✤ 37%. Overall percentage of participants that came from outside the host city as recorded in San Diego, Los Angeles and Philadelphia (Vail percentage is estimated to be much higher) ✤ 11.5%. Percentage of International participants ✤ 2.5. Average number of nights booked per rider from outside the city: ✤ $300.00. Average amount of dollars spent per participant during a Gran Fondo USA weekend on items not related to the event itself (food, hotel, etc.)

5. Positive Economic Impact ✤ Estimated Growth Potential ✤ The historical growth of Gran Fondo USA is always important to understanding the potential number of participants that a new event can reach: Our forecast for the Gran Fondo in Vail: ✤ This forecast is derived from historical data collected at each Gran Fondo USA event Nationwide. These stats help forecast the future economic impact of hundreds of thousands of dollars for a host city ✤ ROI will be both immediate as well as long lasting by promoting Cycling in Vail through Gran Fondo USA Year Participants 2013 2,000 2014 3,000 2012 1,000

6. Leveraging Sponsorship Gran Fondo San Diego Inaugural 20091,200 participants Second edition 20103,000 participants Third edition 20113,000 participants Gran Fondo Philadelphia Inaugural 20101,400 participants Second edition 20111,500 participants Gran Fondo Los Angeles Inaugural 20111,300 participants Gran Fondo Miami Inaugural 20111,500 participants

7. Leveraging Sponsorship ✤ Gran Fondo USA brings Unique sponsor brands to Vail creating further opportunities ✤ More than a race, Gran Fondo Vail will consist of VIP Functions, Expo/Festival and other hospitality opportunities ✤ The US cycling market has an estimated 30 million recreational cyclists, 3 million of whom are avid participants

8. Experience and Qualifications ✤ Gran Fondo Vail will be organized by Gran Fondo USA, a professional company under the International group known as Star Events SARL and based in Monte Carlo. ✤ Gran Fondo USA was the first organization to bring the Gran Fondo from Italy to the US. Since then Gran Fondo has become the fastest growing trend in cycling with over 30 different organizations now hosting Gran Fondos in the US ✤ Gran Fondo Vail’s local Race Director will be Independent Endurance Sports which launched the hugely successful Denver Triathlon last year. IES will be responsible for all technical aspects of the event, and will be fully supported by the US management of Gran Fondo USA, with the support of some specialists from Europe. ✤ Star Events is an International event company with more than 30 events in their portfolio in triathlon, cycling and running, that can guarantee a huge International visibility to the event

9. August 18 /19, 2012 ✤ Weekend before the Prologue for the US Pro Cycling Challenge ideal way to kick off an immensely popular cycling week in Colorado ✤ Potential discussions may be had for the proceeding weekend of the 25th and 26th. ✤ Encourage cyclists to come for the Gran Fondo and stay for the US Pro Challenge

10. Vail’s Sense of Community ✤ Vail epitomes the essence of the cycling world through altitude and attitude ✤ Locally tied to the World Community through media and International platforms ✤ Charity aspect supporting a local program such as S.O.S ✤ Social aspect involving local community through participating and volunteering (students, local sports clubs, others)

11. Vail’s Sense of Community ✤ Objectives of Gran Fondo Vail ✤ Leverage the “American series” of Gran Fondo events to market Vail ✤ Drive thousands of cyclists to the new world of the Gran Fondo ✤ Give local bike shops a platform to increase their sales and interact with more customers ✤ Promote cycling as an instrument for better living ✤ Support local Charity through event fundraising ✤ Organize related promotional events that celebrate the influence of cycling on American life. ✤ Support the promotion of Vail through all Gran Fondo activities

12. Sense of Community Gran Fondo Vail