1. THE SCHWARTZ VALUE SURVEY SVS

2.  SVS is the first instrument developed to measure values.  Presents two lists of values items 1. The first contains 30 items that describe potentially desirable end-states in noun. 2. The second contains 26 or 27 items that describe potentially desirable ways of acting in adjective form. SVS ResponsesUtilization Introduction

3. Respondent rate SVS IntroductionUtilization Responses  Each item value “as a guiding principle in MY life”  On a 9-point scale labeled  As 7 is supremely important  -1 as opposed my values  The score is nonsymmetrical  To prevent values that people try to avoid expressing or promoting

4. The measurement of value SVS IntroductionResponses Utilization  Only value items that have demonstrated near- equivalence of meaning across culture in analyses using multi-dimensional scaling and CFA are included in the indexes.  Across 212 samples, alpha reliabilities…  Averaged 0.68  Ranged from 0.61 for tradition to 0.75 for universalism.

5. THE PORTRAIT VALUES QUESTIONNAIRE PVQ

6.  Alternative for SVS  10 basic value samples  Verbal portraits of 40 different people PVQ ResponsesUtilization Introduction

7. How much like you is this person?  Very much like me  Like me  Somewhat like me  A little like me  Not like me  Not like me at all PVQ IntroductionUtilization Responses

8. The measurement of value  Across 14 samples from 7 countries, alpha reliabilities of the ten values…  Averaged 0.68  Ranged from 0.47 for tradition to 0.80 for achievement PVQ IntroductionResponses Utilization

9. European Social Survey  ESS was created based on the theory and PVQ.  Include 21 items.  Developed in order to cover the content of the ten different values better. TheoryPVQESS