1. T-Mobile Dances Back Onto Viral Video Chart Cody Biggar & William Perraud 11/15/10 BA 493

2. T-Mobile Overview German Telecommunications Company German Telecommunications Company 120 million customers worldwide 120 million customers worldwide “Life’s for Sharing” Campaign developed by Saatchi and Saatchi in 2009 “Life’s for Sharing” Campaign developed by Saatchi and Saatchi in 2009 “Life’s for Sharing” “Life’s for Sharing” Focused in the UK Focused in the UK The T-Mobile Dance was posted in January 2009 and has received over 23 million views The T-Mobile Dance was posted in January 2009 and has received over 23 million views

3. T-Mobile Makes Ad Age Viral Top 10 On October 29, 2010 “Welcome Back” was posted on YouTube On October 29, 2010 “Welcome Back” was posted on YouTubeWelcome BackWelcome Back In one week the new video exceeded 2 million views and was ranked #2 on Ad Age’s Viral Chart In one week the new video exceeded 2 million views and was ranked #2 on Ad Age’s Viral Chartnew video new video

4. Life’s for Sharing Viral Media is used to encourage people to pass along a marketing message Viral Media is used to encourage people to pass along a marketing message YouTube Account YouTube Account YouTube Account YouTube Account Facebook Facebook Facebook Twitter Twitter Twitter

5. Relation to Class Create Awareness Create Awareness Generate Interest Generate Interest Create Buzz Create Buzz Rich Media Rich Media

6. Questions Do you use a T-Mobile Phone? Do you use a T-Mobile Phone? How do you feel about T-Mobile in comparison to AT&T and Verizon? How do you feel about T-Mobile in comparison to AT&T and Verizon? Do you think this would be a good campaign in the US? Do you think this would be a good campaign in the US?

7. References http://adage.com/digital/article?article_id=147004 http://adage.com/digital/article?article_id=147004 http://adage.com/digital/article?article_id=147004 http://www.youtube.com/user/lifesforsharing http://www.youtube.com/user/lifesforsharing http://www.youtube.com/user/lifesforsharing http://www.youtube.com/watch?v=VQ3d3KigPQM&feature=channel http://www.youtube.com/watch?v=VQ3d3KigPQM&feature=channel http://www.youtube.com/watch?v=VQ3d3KigPQM&feature=channel http://www.t- mobile.com/company/info.aspx?tp=abt_tab_companyoverview http://www.t- mobile.com/company/info.aspx?tp=abt_tab_companyoverview http://www.t- mobile.com/company/info.aspx?tp=abt_tab_companyoverview http://www.t- mobile.com/company/info.aspx?tp=abt_tab_companyoverview http://www.marketingterms.com/dictionary/viral_marketing/ http://www.marketingterms.com/dictionary/viral_marketing/ http://www.marketingterms.com/dictionary/viral_marketing/ http://www.youtube.com/watch?v=NB3NPNM4xgo http://www.youtube.com/watch?v=NB3NPNM4xgo http://www.youtube.com/watch?v=NB3NPNM4xgo