1. Kansei /Affective Engineering: Powerful Technology for Innovation 感 性 工 学

2. Kansei /Affective Engineering What is Kansei? What is Kansei Engineering? Another Names:  Affective Engineering (ENGAGE, EU)  IBV (Inst. Of Biomechanics of Valentia)  Emotional Engineering (BMW) 感 性 工 学

3. Kansei /Affective Engineering The Process of Kansei  Who are the customers?  Second, What do they want and need?; that is, what is their Kansei?  Third, the Kansei engineer should consider how to evaluate the customers’ Kansei. 感 性 工 学

4. ROUTES TO REACH A NEW KANSEI PRODUCT Kansei /Affective Engineering 感 性 工 学

5. Kansei /Affective Engineering Psychological Phase of the Kansei  Cognition: memory, judgment, interpretation, and thinking.  The five senses: sight, hearing, taste, smell, and touch.  Emotional expression (kansei words) : masculine, exotic, natural, polished, simple,serene, tensioned, keen, urban, dynamic, novel, beautiful, clam, showy, etc. 感 性 工 学

6. Kansei /Affective Engineering Psychophysiological Phase of the Kansei  Hard work forces workers to exhaust their energy and makes them tired.  Brain waves (EEG) are stimulated when working with high motivation, but idle and repetitive work increases the worker’s feeling of boredom.  When using a very soft mattress, people could feel uncomfortable if they have high body pressure. 感 性 工 学

7. Kansei /Affective Engineering Routes to Reach the Kansei 感 性 工 学

8. WHAT IS DESIGNING BASED ON KANSEI/AFFECTIVE ENGINEERING? Kansei /Affective Engineering

9. Here comes your footer  Page 9 „Kansei/affective engineering is defined as the technology of translating the consumer’s Kansei into the product design domain” Mitsuo Nagamachi (1995, 1999,2005, 2010)

10. Kansei /Affective Engineering Process of a Kansei product development 感 性 工 学

11. KANSEI PRODUCT DEVELOPMENT Here comes your footer  Page 11