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Published byAda Hawkins Modified over 9 years ago
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Corporate Social Responsibility Sourcing Strategies and Trade William Anderson Head of Social & Environmental Affairs Asia Pacific
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Corporate Social Responsibility SOE, SEA & Sourcing The Standards of Engagement (SOE) is a Code of Conduct for our Suppliers It asks them to be legal To have a safe work place Not to pollute the environment To follow good employment practices To treat their workers fairly, and with dignity Managed by Social Environmental Affairs (SEA) part of adidas’ legal department Reports directly to Board Independent of Sourcing : international (managed by aSIS) and locally by subsidiaries
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Corporate Social Responsibility Interface: SEA and Sourcing Performance: Sourcing and retention of new suppliers (KPIs) : Innovation Performance (delivery) Quality Customer satisfaction Sustainable compliance Pre-approval audits and action plans Managing compliance, for factory downsizing or closures Strategy: SEA consulted on socio-political risks and impacts, re: country selection SEA provide feedback on stakeholder engagement/ concerns
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Corporate Social Responsibility International Sourcing Strategy, Asia Quota free footwear has migrated from Taiwan and Korea to China and Indonesia, and in more recent years to Vietnam Apparel has been wide ranging, in Asia : Sri Lanka, Cambodia, Mauritius, South Korea, Taiwan, Philippines, Thailand, Vietnam, Singapore, Indonesia and China Strategy: maintain balanced porfolio, manage exposure/risk, be responsive to trade issues and market needs, work with key partners on investment/disinvestment strategies
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Corporate Social Responsibility International Sourcing from Asia As 2005 approaches, apparel focused on 5 countries: Vietnam, Indonesia, Thailand India China Secondary sourcing : Cambodia, Sri Lanka and Philippines
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Corporate Social Responsibility Factory Consolidation & Growth Internationally fewer, but larger factories Higher productivity through lean manufacturing (maintain competitiveness) More secure orders, increased certainty, higher levels of investment Stronger, closer business relationship Increase leverage to bring about labour rights and safety compliance
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Corporate Social Responsibility End of Quota Impact Strategy has not changed, balanced portfolio China accounts for a little over 30% of our global apparel, only a 3% growth shift in the past 3 years (2002-4). China will grow for domestic market reasons and to fill growth of our apparel business India will grow in the coming years Order volumes will remain stable or grow in other countries in the region Increased investment (new plant) by business partners in Indonesia, Thailand and Vietnam
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Corporate Social Responsibility 2008 and beyond Long term trend: China dominant because of Competitive Advantage: price (scale, productivity), vertical integration, level of investment, infrastructure, delivery distances to USA Not simply a question of cheap labour Quote-free China will see 20-30% reduction in F.O.B prices Other countries, unless highly productive and quality driven - marginalized
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Corporate Social Responsibility Ranking After MFA
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Corporate Social Responsibility 2006 and beyond Near term: Removal of quota, but likely imposition of tariffs i.e. anti-dumping (“surge” quota). Need for balanced sourcing strategy (risk management, example of SARS) Differentiation, through specialization e.g. Thailand Wage pressures and industrial competition in China and Vietnam Linking labor rights and trade, e.g. Cambodia
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Corporate Social Responsibility ILO Better Factories Cambodia Linking trade and labour rights – bi-lateral in nature ILO has traditionally been a reluctant partner in these processes, so it has demonstrate the important role the ILO can take – they are trusted institution Only four factories, whereas other suppliers have over 40 Independent monitoring less important to us, than: Structural support ILO offers (regulations, institutional strengthening which was very weak) and Training and productivity Multi-stakeholder support, cooperation and dialogue
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Corporate Social Responsibility ILO Better Factories Cambodia cont’d Can it work elsewhere? Scale of sourcing base in other countries, Resources (people/ funds), Expertise, Sustainability (e.g. IMAC in Pakistan) Supports: Common standards Eliminating duplication of monitoring – but leading brands moving away from this Prefer to see institutional strengthening where Governments have capacity to monitor and enforce laws
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Corporate Social Responsibility Source: FT
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Corporate Social Responsibility Source: FT
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