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Published byJustina Fields Modified over 9 years ago
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University Web Services Marketing & Communication + Information Technology utc.edu/web
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www.utc.edu UTC’s Public Website Where public information lives Where audience goes for information Primary marketing tool
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Web First! Before any other media is published… Create and refine your website Every other medium will link back to your site.
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Linking to your content Verbose, long-form Links (utc.edu/my-college/my-section/my-page-name.php) –Logical & Search-engine friendly Shortcut Links (utc.edu/mylink) –Simple & Advertising-friendly –By request only
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Is your message getting out? Who, When, How ? Campaigns (with Google Analytics) (?utm_source=utcinfo&utm_medium=email&utm_campaign=enrollment) –E-mail + News Release + Print –Destination: web site –Measure Traffic –Analyze Effectiveness
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Web Tools Content Management – OU CampusOU Campus Blogs – WordPressWordPress Calendar – EMS + Master CalendarEMS + Master Calendar Search – Google Search ApplianceGoogle Search Appliance Shortcuts – yoURLsyoURLs Surveys – QualtricsQualtrics
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Analytics SiteImprove –Spell CheckSpell Check –Link CheckLink Check –Weekly Report –Page ReportPage Report Google Analytics –Traffic Analysis –Goals & User Behavior –Multi-Channel Campaigns
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How did it get on the home page? Let’s have a look…
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Social Media? Attention & Interaction –24 x 7 x 365 Fresh, frequent content –Unique voices Workshop: –Oct. 8
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Training Opportunities Web Training 101 –OU Campus –Online course –only the beginning… Workshops –Specific topics –Demos –Hands-on Open Labs –Hands-on HELP –Basic issues –Advanced Techniques
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University Web Services utc.edu/web UTCWEB@raven.utc.edu Richard Gambrell Strategic Systems Dan Chase Programming & Admin Brian Rogers Library & User Experience Chris Gilligan Design & Architecture April Cox Design & Marketing
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