1. IT Doesn’t Matter Group Case Presentation: Anand Sidharth Jenne Foo

2. Based on the assertions Carr makes in his articles, what pitfalls exist for companies?

3. No competitive advantage Commoditization of Infrastructural IT Can be viewed as a necessary evil The means have become an end The proprietary technology advantages are very short-lived and unlike other industries not regulated (like pharma). Google has to keep updating/change their search engine algorithms to prevent SEOs influencing. Short-lived Proprietary Technology Advantages

4. The huge cost incurred to gain technology is not justified to business today. A large proportion of corporate spending. Rapid price deflation. Overspending on IT Opportunities for advantage from an infrastructural technology is for a brief period. Face the possibility of fast buildout of high potential commercial technology. Infrastructural Advantage Short- lived Based on the assertions Carr makes in his articles, what pitfalls exist for companies?

5. Technical glitches Obsolescence Service outages Unreliable vendors or partners Security breach & terrorism Operational Risks with IT Based on the assertions Carr makes in his articles, what pitfalls exist for companies?