1. Picking The Right Networks and Tools for the Job

2. Have you ever Googled yourself?

3. Search Engine Optimization Ad Words Links matter Multi-media matters How not to do SEO...

4. How do people find a business? WebPro News, 2008

5. The OLD Way Yellow pages Lawyer pages

6. What about blogs? Over 50 Million Blogs Less than 5,000 law blogs

7. Blogs Anatomy of a Blog Posts Comments The Blogosphere

8. Your Blog is Your Home Base BLOG Traditional Marketing PUBLICITY

9. Anatomy of a Blog Posts Comments Trackbacks Embeds Tags & Categories

10. Anatomy of a Blog Posts Comments Posts Tags Embeds Trackbacks Share

11. Posts 1. Length: 400 words. 2. Frequency: one a week min. 3. Ask questions of your imagined audience & encourage comments. 4. Style: Find your own but find one that fits the format. Use images. 5. Content: Something you can write about for the next year! 6. Lists!

12. Comments Are generally good! Reply positively to respondents. Assume positive intent. Two scenarios: negative critics & spammers. Comments as a indicator of your blog's health......but no comments does not equal no readers!

13. The Blogosphere – no blog is an island http://datamining.typepad.com/data_mining/2007/01/the_blogosphere.html

14. The Blogosphere Find 10 people whose writing you respect.

15. The Blogosphere Find 10 people whose writing you respect. Say something intelligent on their blog when the opportunity arises. No spam!

16. The Blogosphere Find 10 people whose writing you respect. Say something intelligent on their blog when the opportunity arises. No spam! Keep track on the conversation using RSS or email alerts.

17. Blogging Platforms

18. How can you use blogging?

19. 60 million registered users “Facebook with a tie” One of several online networks 875k users in Australia

20. LinkedIn Virtual Rolodex Recommendations Introductions Intelligence

21. Virtual Rolodex

22. Recommendations

23. Looks good......but treat with care. Potential clients often want to talk to referees privately for $$$ contracts.

24. Introductions

25. One degree of separation is feasible but unlikely to work for contacts further away. Standard rules of networking apply – what can you do for your contact?

26. Email Import

27. Intelligence

28. How can you use social networks?

29. Presentations, Audio & Video Slideshare & Slidecasts Audio & Podcasts Video & YouTube

30. Slideshare

31. Podcasts

32. Slidecasts

33. Video

34. Multi-media Tips All: Keep it as short as possible! Slideshare: Slides should make sense by themselves. Audio: Get a good mike. Use compression on final files. Video: Harder to do well. Keep simple. Lighting & editing requires experts.

35. How can you use multi- media?

36. Analytics

37. Content is King Articles Alerts Podcasts Webinars Conference panels Power points Video Links or URL’s

38. Shrink the Link

39. Download free at tweetdeck.com

40. Create search columns

41. Search relevant topics

42. Monitor conversations

43. Share Later- hootsuite.com Schedule your tweets Get back to work