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Published byMaria Shelton Modified over 9 years ago
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Beyond the bake sale: Getting funds for your project The Impact Conference
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QUESTION What was the last charity you gave to – and why?
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Our mission for today is to find out the… What? Who? Why? How? & When? …of fundraising
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WHAT?... The Three Key Elements of Fundraising
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1 People Identifying with your Cause – but appeal to their ‘Head’ and their ‘Heart’
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2 A Diverse Funding Base to Increase your Organisation’s Sustainability
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3 A Special Relationship between Funder and Charity
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Three Key Elements of Being a Fundraiser
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1 Empathy – Understanding your Funders & your Team
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2 Selling your Charity & a Good Knowledge of your Organisation & the Sector
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3 Resilience & Inventiveness
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WHO?
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1 ‘Friends and Family’
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Friends Family Community Supporters & Partner Organisations
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2 Funding Institutions
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Trusts & Foundations
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Estimated to be 8,800 in the UK £2.7 billion in grants – ¾ of all grantmaking
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Charitable Foundations Community Foundations Charities/Grantmaking Bodies e.g. Big Lottery Fund
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www.trustfunding.org.uk www.fundingcentral.org.uk www.grantfinder.co.uk Association of Charitable Foundations – Useful PDF for more Information
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Corporates
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Over 585 companies Core of Corporate Social Responsibility £0.3 billion in grants – ¾ of all grantmaking
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Large Corporates National Business, especially Charity of the Year Local Business Sustainable Business/ Social Enterprise
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www.companygiving.org.uk www.bitc.org.uk www.corporate-responsibility.org
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Government
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£2.5 billion for government funding Tender applications and contract opportunities Mixture of private and public services
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National Government Local Government City Councils EU/International Governmental Organisations
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www.governmentfunding.org.uk www.tendersdirect.co.uk http://www.ncvo- vol.org.uk/advice-support/public- service-delivery/submitting-a- tender http://www.ncvo- vol.org.uk/advice-support/public- service-delivery/submitting-a- tender
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Individual Donors
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Smaller regular donors Individuals of high net worth
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www.btplc.com/mydonate www.buzzbnk.org University RAG Raids
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Other Sources
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Third Sector Organisations Universities Local Businesses Partnerships
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3 Unusual Sources
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Income Generation
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Good Communications and Relationships may lead to…
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Why do People Give?
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Goodness Guilt Growth Good for Bank Balance!
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Theory of Change – Donors are Buying into Your Vision of the Future
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http://www.youtube.com/watch?v=TLXT nc2YNuk
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HOW? & WHEN?
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How? Approaching Funders & Pitching for Funding
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When? According to your Annual Plan for Fundraising
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Strategic Plan Budget Fundraising Strategy Operational Strategy
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Annual Plan Community Events – A month or two Trusts & Foundations – Around six months Corporates, Income Generation & Others – It varies!
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