2. Created by Terri Street Copyright, 2000

3.  1,000,0001,000,000  500,000500,000  250,000250,000  125,000125,000  64,00064,000  32,00032,000  16,00016,000  8,0008,000  4,0004,000  2,0002,000  1,0001,000  500500  300300  200200  100100

4. Click to return to question, Cont-P to switch to the pen, cross out two incorrect answers, then Cont-A to switch back to pointer.

5. Click to return to the question and poll the class

6. Click on link to Ask Jeeves, or click on this oval to return to question and ask a friend

7.  A. A. To Develop New Products  C. C. To change economic trends  B. B. To determine credit scores  D. D. To prepare sales invoices What is one way that businesses use marketing information?

8. Back to Board  A. To Develop New Products

9.  A. Investigate Competitiors A. Investigate Competitiors  C. Identify Problems C. Identify Problems  B. Evaluate Market Share B. Evaluate Market Share  D. Market Analysis D. Market Analysis What does continuously monitoring internal marketing information enable businesses to do?

10. Back to Board C. Identify Problems

11.  A. Monitor expense accounts A. Monitor expense accounts  C. C. develop negotiating techniques  B. B. Improve effectiveness of salespeople  D. D. qualify potential customers What is one way that many businesses use the marketing information contained in sales reports?

12. Back to Board B. Improve effectiveness of salespeople

13.  A. popular products A. popular products  C. competitors C. competitors B. research methods  D. economics D. economics By monitoring its sales and its customers' buying habits, what is a business often able to identify?

14. Back to Board  A. popular products

15.  A. economics A. economics  C. competitors C. competitors  B. research methods B. research methods  D. popular products D. popular products XYZ Company noticed that the sales of iPads in blue have increased in sales. What can be the business determine about the iPads?

16. Back to Board D. Popular products

17.  A. A. annual income statement  C. C. quarterly inventory status  B. accounts payable B. accounts payable  D. market demographicds D. market demographicds What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?

18. Back to Board C. quarterly inventory status

19.  A. product quality A. product quality  C. C. customer credit limits  B. B. customer product preferences  D. market share D. market share What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?

20. Back to Board B. customer product preferences

21.  A. to apply for credit A. to apply for credit  C. to sell goods C. to sell goods  B. B. to accept an invitation  D. D. to communicate with friends What is one reason why an employee might write a business letter?

22. Back to Board C. To sell goods

23.  A. Opening A. Opening  D. message D. message What is the most important component of an effective business letter?  C. heading C. heading  B. greeting B. greeting

24. Back to Board D. message

25. Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent?  A. demographic A. demographic  C. geographic C. geographic  D. behavorial D. behavorial  B. psychographic B. psychographic

26. Back to Board B. psychographic

27.  A. achieving goals A. achieving goals What is the overall reason that marketing strategies are designed and implemented?  C. changing image C. changing image  B. improving B. improving management  D. increasing profits D. increasing profits

28. Back to Board A. Achieving goals

29.  B. tactic B. tactic To promote its summer menu, Danielle's Cafe plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?  A. strategy A. strategy  C. goal C. goal  D. trend D. trend

30. Back to Board B. tactic

31.  C. product C. product Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?  A. price A. price  B. promotion B. promotion  D. place D. place

32. Back to Board C. product

33.  D. communication D. communication What is at the center of all marketing activities?  A. math A. math  C. technology C. technology  B. purchasing B. purchasing

34. Back to Board D. communication

35.  A. market research A. market research What marketing career involves determining why customers do what they do?  B. sales B. sales  D. distribution D. distribution  C. advertising C. advertising

36.  A. market research

37. Sorry, try again!

38. Thanks for playing!