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Published byOsborne Lloyd Modified over 9 years ago
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AGH 902
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1 CONFIDENTIAL. This document contains trade secret information. Disclosure, use or reproduction outside Cargill and inside Cargill, to or by those employees who do not have a need to know is prohibited except as authorized by Cargill In writing. (Copyright Cargill, Incorporated 2006. All rights reserved.) Health and Agri Food Strategy Len Penner February 17 & 18, 2010 CAPI Leaders Summit
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A zero calorie all natural sweetner 2
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Sara Lee looks to green bread to boost EarthGrains Reuters News English February 1, 2010 503 Words (c) 2010 Reuters Limited * Sara Lee's EarthGrains first brand to use Eco-Grain * Price same as standard EarthGrains loaf * Sara Lee hopes to expand use of Eco-Grain wheat 3
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The Value Chain
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$ 17 / MT $32 / MT Best Alternative - Highest Yielding Canola Hybrid Specialty Hybrid Canola Program Pay grower for yield loss, segregation /sampling costs and perceived lack of grain marketing flexibility Yield lag improvement Segregation / sampling costs Product & Pricing Return per Metric Ton 5 Grower return of $410 or an increase of $10 / MT or over next best alternative Commodity canola $400 / MT $ 410 / MT $ 5 / MT $10 / MT Perceived lack of grain marketing flexibility $400/ MT $410 / MT
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6 Challenges: Time –Adding a genetic trait without altering agronomic traits Cost –Assured supply Finding the “Burning Platform”
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Risk Assessment and Risk Management outcomes help identify true value 7 Added Value of the Product Costs to keep it segregated from the commodity ? ? ? ? ? ? ? ? Potential Cost to Stakeholders Potential Margin
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8 What’s Needed to Accelerate Success: What is “Healthy” – No Claim – No Market Biotechnology Collaborative Effort
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Global consumption of grain, rice, and major oilseeds 9 6 years of above-trend, record consumption 1975 2010 Source: USDA FAS
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