1. By Leigh Myers

2. What are Audiences Habits when watching Films? Target Group - 16 - 21

3. Findings 24 - 2-4 Films per Month 3 people watch 15 or more 43 preferred watching at cinema 32 usually watch home alone 8 usually watch at cinema

4. Findings 47 went to the cinema with Friends 37 of the 47 buy popcorn and drinks at Cinema 19 people go to cinema for better experience 1 person, Stefan, said he “goes to get off with girls”

5. Findings - Genre Selection Home Alone 24 of 47 - Action/Adventure 11 - Sci-Fi 2 - Romantic Comedy 4 - Crime With Friends 19 - Comedy 7 - Horror 5 - Rom Com 4 - Sci-Fi 1 - Romantic 8 - Action/Adventure

6. Conclusions Low amount of films watched a Month Preferences to watching at Cinema Usually watched at Home All went to cinema with Friends and large majority bought popcorn Go for better Experience If alone, prefer to watch Action/Adventure If with Friends preference to watching Comedies