1. 26TH ANNUAL MIS CONFERENCE STAKEHOLDER OUTREACH, MARKETING, AND COMMUNICATIONS (FEBRUARY 13, 2013)

2. Agenda Background Finding the Right Partners Our Goals Research, Planning, and Strategy Next Steps 2

3. Background Virginia Department of Education State Council on Higher Education for Virginia Virginia Employment Commission Virginia Community College System (Workforce Office) Virginia Information Technologies Agency with support from & 3

4. Finding the Right Partners Prescreening: Identification and Research Pitches: 30-minute pitches to Governance Committee Bidding: Quad-chart submissions with ROM costs Proposal: Full proposal submissions 4

5. Finding the Right Partners 5

6. Our Stakeholders Degree of Engagement: Policy-makers Researchers Educators Potential Partners General Public 6

7. Our Goals VLDS Communications Plan should: Promote VLDS capabilities (and limitations) Communicate a unified and consistent message Reach our various stakeholders by the most efficient means Develop a communications workflow Help identify a path to sustainability 7

8. Discovery INPUT Interviews with stakeholder, champions, and opposition Best practice research Media audit OUTPUT Identification of communication gaps Prioritization of challenges to tackle 8

9. Discovery Inconsistent messaging from VLDS Reinforced concerns surrounding privacy and data security Revealed various misconceptions about the VLDS Identified external champions and critics 9

10. Plan Development INPUT Discovery research and analysis OUTPUT Actionable, short- and long-term tasks and guidance 10

11. Communications Channels How can we work with separate teams, processes, and audiences? 1.Unified Messaging 11

12. Unified Messaging Imbed VLDS video 12

13. Unified Messaging 13

14. Communications Channels How can we work with separate teams, processes, and audiences? 1.Unified Messaging 2.Communications Workflow and Protocol 14

15. Communications WorkFlow 15

16. Communications Protocol Communications Working Group Members from all partners’ communications teams Communications Kit Messaging protocols Messaging tool and resources: boilerplate, branding materials (e.g., logos, videos), FAQ 16

17. Communications Tactics Media Relations Single POC that directs inquiries Media Outreach efforts Desk sides Opinions Events Newsletters, publications, and press releases 17

18. Communications Tactics Annual Conference Raise awareness around VLDS and VLDS-powered research Lessons learned Government Relations Timeline Key milestones Key members/staff 18

19. Branding Concepts 19

20. Branding Concepts 20

21. Branding Concepts 21

22. Brand Voting Imbed live chart 22

23. Next Steps 23

24. Next Steps 24

25. Questions? Contact information: Matthew Bryant VLDS Program Manager Virginia Department of Education matthew.bryant@doe.virginia.gov Henry Paik Manager, Consulting Services Center for Innovative Technology henry.paik@cit.org Steve Cummings Senior Account Manager The Hodges Partnership stevec@hodgespart.com 25