1. Realizing NOAA’s Potential Dr. Rick Spinrad NOAA Assistant Administrator for Research November 30, 2005 Mary Glackin NOAA Assistant Administrator for Program Planning and Integration Enduring Roles and New Opportunities

2. 2 Realizing NOAA's Potential: Enduring Roles and New Opportunities The Challenge To Promote a Society Fully Invested in the Environment Meeting this challenge would result in decisions at every level and on most issues being based on the best environmental information … A healthy and productive environment, used and enjoyed today— and more so in the future People/Business/Policy able to adapt to/respond to/use environmental events and changes “Across the Board” recognition of the value of NOAA products and services

3. 3 Realizing NOAA's Potential: Enduring Roles and New Opportunities The Current State Loss of life and health impacts due to environmental events People aren’t able or won’t respond to warnings Growing evidence of environmental linkage to health Policies not accounting for environmental information Missed opportunities/economic losses due to lack of consideration of environmental information Businesses not using environmental information Environmental resources are stressed Environmental information isn’t appropriately accommodated in policy decisions Society failing to recognize the necessity of environmental security!

4. 4 Realizing NOAA's Potential: Enduring Roles and New Opportunities Headlines Defining the Current State

5. 5 Realizing NOAA's Potential: Enduring Roles and New Opportunities Promoting a Society Fully Invested in the Environment Steps toward change Working at the Community level – connecting with people to make the case for safety, welfare and quality of life Reaching the commercial sector – make the business case for the environment and recognize the environment of business Influence the policy makers – place in context of other societal concerns

6. 6 Realizing NOAA's Potential: Enduring Roles and New Opportunities Mission Excellence… Dec 2004 Completed Operational Ocean Observing System Three Regional Ecosystem Management Pilots in place First Ecosystem Based Fishery Management Plan Operational Climate Monitoring System Carbon, Climate Reference Network Reduce Charting Backlog by 50% One Hour Lead Time for Tornado Forecasts Real Hurricane Intensity Forecasting Improvement Nationwide Operational Air Quality Network Operational National Drought Monitoring System Operational UAV, UUV Support Fleet Assimilation of NASA & NSF Research into Operational Satellites GOES-R First Operational Integrated Environmental Monitoring Satellite System

7. 7 Realizing NOAA's Potential: Enduring Roles and New Opportunities Mission Excellence… Dec 2004 NOAA Ownership and Operation of the U.S. Earth Observing Satellites Including LANDSAT Operational National Water Quality Network Non Point Source Reduction Recognized Leadership in Earth Systems Modeling Fishery Capacity Equal to Sustainable Wild Harvest Levels Real Time Operational Surface Transportation Conditions Reporting System Reduce the Aqua-/Mari-culture Trade Deficit by 50% Operational Bio-detection Network in place Plankton to Whales Operational Phased Array NOAA/FAA Wx/ATC System Operational Next Generation Trawling Gear Replacement

8. 8 Realizing NOAA's Potential: Enduring Roles and New Opportunities Hurricane intensity improvement Mission Excellence Ecosystem-based plans People Business Policy U.S. Earth Observing Satellites Operational UAV/UUV Support Fleet Operational Phased Array NOAA/FAA Wx/ATC System

9. 9 Realizing NOAA's Potential: Enduring Roles and New Opportunities Connecting with the People One hour lead time for tornado forecasts Real Hurricane Intensity Forecasting Improvement Completed operational ocean observing system …

10. 10 Realizing NOAA's Potential: Enduring Roles and New Opportunities Reaching the Commercial Sector Reduce the Aqua-/Mari-culture Trade Deficit by 50% Real hurricane intensity forecasting improvement Real-time operational surface transportation conditions reporting system …

11. 11 Realizing NOAA's Potential: Enduring Roles and New Opportunities Influencing the Policy Makers First ecosystem based fishery management plan NOAA ownership and operation of the US Earth Observing Satellites Reduce the aqua-/mari-culture trade deficit by 50% …

12. 12 Realizing NOAA's Potential: Enduring Roles and New Opportunities Challenge Areas: Group Leads Realizing NOAA’s Potential: Promoting a Society Fully Invested in the Environment – Glackin/Spinrad PEOPLE: Building Hazard Resilient Communities Vickie Nadolski & Steve Murawski BUSINESS: Business Approach to the Environment Margaret Davidson & Tom Karl POLICY: Policy Approach to the Environment Rebecca Lent & Dan Basta

13. Backup Material

14. 14 Realizing NOAA's Potential: Enduring Roles and New Opportunities Organizational Excellence… Dec 2004 Effective Operational Organization Next Generation Management Information System Communication Corporate Function Single Website NOAA Intranet Blue Pages NOAA Branding Internal External Requirements-based PPBES Integrated Research Enterprise Embrace new technologies (UAVs, UUVs) Integral Economic/Benefit Analysis Functions Real Program Trade-off Analysis NOAA Interagency Panel Leadership on all Cross-Agency Missions Integrated Performance Measurement System

15. 15 Realizing NOAA's Potential: Enduring Roles and New Opportunities Headlines Showing Success “Field Tests Unite Weather and Climate Models” –PhysOrg, Jul 21, 2005 “NOAA, Federal Highway Administration Increase Collaboration to Create Safer Roads” –RedNova, Jul 21, 2005 “Oceanographers Work A Quarter Of The World Away From Ship They’re ‘On’ “ –Science Daily, Aug 5, 2005 “Researchers share results of massive air study” –Associated press, Aug 12, 2005 “Are Hurricanes Increasing? Ask A Georgia Pine Tree” –Science Daily, Aug 12, 2005