1. School of Education A Roadmap for Communication A top-tier school… and the best kept secret

2. Communication Identified Issues Main issues identified through focus groups and interviews No cohesive school message or image Best efforts are not well communicated internally or externally Lack of communication between students and faculty

3. Communication Identified Needs Needs identified through focus groups and interviews Tie to SOE strategic plan Specific SOE message(s) Global communication focus University, state, nation and world-wide Well-rounded internal/external communication vehicles Internal communication student focus Communicate school areas of excellence and research Continued development of involvement with Alumni and Friends Focus on young alumni

4. Current Communication Steps Develop SOE audience focused messages Development of communication plan action items Continued coordination with faculty and staff about goals and needs Community coordination/promotion Coordinating information for dissemination through Print News Advisory boards Special events Web site Email/Listerv One-on-one contact

5. Message Overarching Message Purdue Education achieves distinction through focused excellence and innovation. Purdue Education prepares excellent teachers, placing a special emphasis on literacy, math and science education, and educational technology. Purdue Education is a leader in advancing learning and development and addressing critical educational issues in a diverse and technology-rich society.

6. Audience Messages State of Indiana Government, Business, Education Communities Purdue Education serves Indiana citizens and contributes to its economic development with discoveries and innovations in human development; through the preparations of highly qualified teachers; through engagement with our constituents; and, by promoting research-based best practices.

7. Audience Messages Alumni, Friends and Donors Purdue Education alumni and friends are essential partners in engagement through collaborative relationships in our efforts to conduct innovative research and positively impact K-12 education and life-long learning across the state of Indiana and the world.

8. Audience Messages Faculty and Staff Purdue Education’s outstanding faculty and staff have critical positions in learning, discovery and engagement; preparing the next generation of education professionals and leaders who will carry on, engaged in the issues of our society.

9. Audience Messages Students Purdue Education students will be leaders and innovators in their profession. They are recognized as partners in learning, discovery and engagement for the value they add and the contributions they can make.

10. Print Focus on university image co-branding Cohesive message Raising the bar on publications SOE design co-branding…

11. Print SOE Logo use

12. News and PR Focus on university image co-branding University coordinated news items Hightened and centralized external and internal distribution Gift and event announcements News releases Statewide op-ed pieces WBAA monthly feature

13. Advisory Boards Continuing efforts Dean’s Advisory Council School Advisory Committee Purdue Education Alumni Association Board Increased efforts and possibilities Education Organization’s Board GERI Director’s Advisory Board Potential efforts Ackerman Volunteer Group Literacy Network Volunteer Group Program Volunteer Groups

14. Special Events Continuing current annual events efforts Increased efforts in activity and/or promotion SOE 15th Anniversary Alumni events Program events Speaker series, seminars, etc. Business/Educator coordinated events

15. SOE Web site Continuing Web site efforts Design/content follow-through from top-tier pages to department and program pages Upgrade of home page Update information throughout site Development of Calendar of Events page

16. Email/Listserv Continuing efforts Continued listserv efforts New email for special event notices: soe-events@purdue.edu Email “Education Communiqu é”

17. One-On-One Communication Hightened efforts Faculty and staff for continued development of communication plan PAA Purdue Special Events News Service