1. S ETTLING A CTIVITY : T RUE  OR F ALSE X O N YOUR MINI WHITEBOARDS DRAW AND COMPLETE THE FOLLOWING TABLE. U SE YOUR NOTES FROM YOUR EXERCISE B OOKS TO HELP Recount Writing is written in the third person True or False An advert is an example of recount writing True or False Recount writing must be written in the past tense True or False Next, Then, Before are examples of temporal (time) connectives used in recount writing True or False An autobiography is when somebody writes about someone’s life. True or False

2. S ETTLING A CTIVITY : T RUE  OR F ALSE X O N YOUR MINI WHITEBOARDS DRAW AND COMPLETE THE FOLLOWING TABLE. U SE YOUR NOTES FROM YOUR EXERCISE B OOKS TO HELP Recount Writing is written in the third person True or False An advert is an example of recount writing True or False Recount writing must be written in the past tense True or False Next, Then, Before are examples of temporal (time) connectives used in recount writing True or False An autobiography is when somebody writes about someone’s life. True or False

3. L EARNING O BJECTIVES : To be able to identify the techniques that advertisers use to persuade people to buy their product. To evaluate the effects of these techniques on the target audience. Thinking Skills Needed: IdentifyEvaluate

4. B Y THE END OF THIS LESSON I: Must be able to find some relevant points in a text and support my findings by using some relevant textual reference or quotation from the advert as evidence. Should be able to clearly identify the most relevant points, including those selected from different places in the advert. Could be able to draw on my knowledge of other sources to develop or clinch an argument by referring and comparing two or more adverts confidently.

5. A DVERTISING What do we already know?

6. We are surrounded by all sorts of advertising all of the time. With the person next to you 1) Discuss how many types of adverts that you can both think of. 2) Use the post it notes to Label your ideas on the spider diagram in front of you. Advertising Football Teams Junk Mail Billboards

7. W HAT COMES TO YOUR MIND WHEN YOU SEE THE FOLLOWING PRODUCT ? 1. 2. 3.

8. W HAT COMES TO YOUR MIND WHEN YOU SEE THE FOLLOWING PRODUCTS OR BRANDS ? (M Y I DEAS ) 1. Cheryl Cole 2. Because I’m Worth it! 3. Beautiful, thick glossy hair.

9. W HOLE CLASS DISCUSSION Why do you think that we know so much about this product just by looking at the bottle?

10. A DVERTISERS ARE CLEVER. Some of the techniques they use are highlighted in your learning pack.

11. WE WILL NOW WATCH A LOREAL HAIR COMMERCIAL FEATURING CHERYL COLE Remember to Look Carefully for some of the techniques that advertisers might use to persuade us to buy a product.

12. Click on the box below to start the advert

13. INDIVIDUAL TASK: ON THIS SECOND VIEWING: 1)LET’S SEE IF YOU CAN IDENTIFY THE TECHNIQUES THAT ARE HIGHLIGHTED IN YOUR LEARNING PACKS. 2) EXPLAIN THE EFFECTIVENESS OF THESE TECHNIQUES ON THE TARGET AUDIENCE IN YOUR LEARNING PACKS.

14. INDIVIDUAL TASK: FEEDBACK SHARE YOUR IDEAS WITH EITHER THE PERSON SAT NEXT TO YOU OR FACING YOU.

15. W HO DO YOU THINK THIS ADVERT IS AIMED AT ? W HAT IS THE TARGET AUDIENCE ? Cyclists Babies Young Women

16. I NDIVIDUAL T ASK : W HAT DO WE KNOW ABOUT ADVERTISING AIMED TOWARDS A YOUNG MALE AUDIENCE ? On your mini white boards write down all that you already know about advertising which is geared towards a male audience of 16 – 35 year old young men.

17. W HAT COMES TO YOUR MIND WHEN YOU SEE THE FOLLOWING PRODUCT ? 1. 2. 3.

18. W HOLE CLASS DISCUSSION Why do you think that we know so much about this product just by looking at the bottle?

19. WE WILL NOW WATCH A LYNX EXCITE TV ADVERT (2011) Remember to Look Carefully for some of the techniques that advertisers might use to persuade us to buy a product.

20. Click on the box below to start the advert

21. T HINK –P AIR -S HARE : 1. When you watch the Lynx Excite Advert for the second time, complete the table in your learning packs. 2. Share your ideas with the person sitting next to you. 3. In your pairs, swap your ideas with another pair. 4. Feedback to the whole of the class the range of ideas that you have

22. C OMPARING AND CONTRASTING : R EVISE ! W HAT CONNECTIVES AND CONNECTING PHRASES CAN WE USE TO SAY THAT SOMETHING IS … Similarly… Additionally… Also… Whereas Although However On the other hand SimilarDifferent

23. LorealLynx Play Loreal Advert Again Play Lynx Excite Advert again

24. O N YOUR O WN !!! Write a number of paragraphs comparing and contrasting the devices used by advertisers for the two adverts and discuss their effectiveness. Think about: 1. Music 2. Dialogue (Speech) 3. Use of Celebrity 4. Rule of Three 5. Facts and Opinions 6. Slogan 7. Colour 8. Setting

25. F INALLY … Write a concluding paragraph which summarises: Which you think is the most effective advert in terms of appealing to it target audience and why.

26. I NTERACTIVE P LENARY : I NTRODUCTION TO A DVERTISING : C LICK ON THE NUMBERS TO REVEAL THE QUESTIONS Click on one of the above numbers 1 2 3 4

27. O NE What three things have I learned about advertising during this lesson? Back to Main Menu

28. T WO How many types of target audiences can you think of?

29. T HREE Do you think that the cost of expensive advertising is passed on to the consumer?

30. F OUR Why do you think that companies want to use celebrities in their advertising?