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Proprietary and Confidential. Property of Cantata Technology, Inc. 1.

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Presentation on theme: "Proprietary and Confidential. Property of Cantata Technology, Inc. 1."— Presentation transcript:

1 Proprietary and Confidential. Property of Cantata Technology, Inc. 1

2 2 “Creating Next Generation Services From Now Generation Networks ” Practical Steps for Service Provider and Enterprise Network Evolution Marc Zionts, CEO Cantata Technology

3 Proprietary and Confidential. Property of Cantata Technology, Inc. 3 Industry Overview and Trends Analysis Adoption of Next Generation Services –Next-Gen services driven by “Generation Y” –Rich multimedia services are expected e.g., video messaging, fixed-mobile convergence solutions and enterprise telephony Migration to IP –Nearly 70% of Enterprises Have Either Finished or are in the Process of Migrating to IP – Yankee Group

4 Proprietary and Confidential. Property of Cantata Technology, Inc. 4 Industry Overview and Trends Analysis NGN Services Driving Increased Revenue –Ringtones/ringback tones –Video messaging/video share –Gaming –Alerts Push-to-Talk Music/Radio/Watch TV/Video …..And Many More VoIP is Becoming an “IT Thing” –Carrier decisions coming from IT group, not network engineering IMS –THE next generation architecture, but complexity has delayed rapid, major adoption Gaming Video

5 Proprietary and Confidential. Property of Cantata Technology, Inc. 5 Key Business Challenges Driving Network Evolution Service Provider: –Increase ARPU, Reduce Churn –Rapidly Develop and Deploy New Services Enterprise: –Improve Performance, Productivity, and Service –Reduce Costs and Complexity

6 Proprietary and Confidential. Property of Cantata Technology, Inc. 6 Underlying the Trends: Network Evolution (Not Revolution) NetworkTraditional TDM Transition Hybrid Next-Gen VoIP ArchitectureCentralized Integrated Design Open & Distributed TDM-IP Migration Open & Distributed All IP IMS SignalingSS7, ISDNSS7-SIP ISDN-SIP SIP-SIP MediaTDMTDM-IP ConversionIP-IP Applications Discrete Applications SS7 services over IP IP services over TDM TDM becomes IP- enabled IMS SIP services – IM, presence, video, messaging, conferencing, gaming

7 Proprietary and Confidential. Property of Cantata Technology, Inc. 7 Clearing the Path to NGN: Infrastructure Requirements to Meet the Challenges Bridging “Now to Next”: How Do You Get There? –Technology Essentials Media Gateways Media Servers Converged Services Platforms –Technology Must Be: Future-Proof Flexible Standards-Based –Strong Cadre of Application Partners is Critical to Success

8 Proprietary and Confidential. Property of Cantata Technology, Inc. 8 Brooktrout TR1034, SR140 and TruFax Intelligent fax platforms supported by 50+ fax applications SnowShore IP Media Server Software-based carrier- grade IP media server Excel CSP 2090  Carrier-grade converged services platform Excel MSP 1010 multi-service media and signaling platform Excel IMG 1010 Integrated media and signaling gateway Cantata’s Product Portfolio Enables Business and Network Transition to IP Brooktrout TR1000 Family of high performance speech processing boards

9 Proprietary and Confidential. Property of Cantata Technology, Inc. 9 Enterprise Migration to All IP

10 Proprietary and Confidential. Property of Cantata Technology, Inc. 10 Internet / WAN PSTN IMG1010 SIP Phones Analog Phones VXML Browser IVR appsSpeech Rec / MRCP MFP PBX IVRFax Server Fax Machine SR140 Server & MFP Connector Snowshore Media Server IP PBX Evolutionary Migration to All IP

11 Proprietary and Confidential. Property of Cantata Technology, Inc. 11 Next-Gen Services on Now-Gen Networks

12 Proprietary and Confidential. Property of Cantata Technology, Inc. 12 Case Study: Video Messaging Deployment Customer: TMN Portugal www.tmn.pt Application: 3G video mail service Implementation: Using Cantata’s SnowShore IP Media Server to deploy an “IMS-ready” application with video greeting, playback and recording through VoiceXML

13 Proprietary and Confidential. Property of Cantata Technology, Inc. 13 Case Study: Wireless PBX Services Customer: jNetx www.jnetx.com Application: wireless PBX application that enables mobile employees to extend their office communications regardless of location or access network Implementation: Cantata’s SnowShore IP Media Server

14 Proprietary and Confidential. Property of Cantata Technology, Inc. 14 Case Study: “In-Call Entertainment” Customer: RAZZ Inc. www.razz.com www.razz.com Application: Enhance calls with sound effects, music, audio clips from movies, TV, etc. Implementation: Cantata’s CSP 2090

15 Proprietary and Confidential. Property of Cantata Technology, Inc. 15 Summary: “NextGen Now” Service Providers and Enterprises Can Implement Virtually Any Next Generation Service Using Today’s Network Infrastructure

16 Proprietary and Confidential. Property of Cantata Technology, Inc. 16 Thank You Marc Zionts, CEO Cantata Technology mzionts@cantata.com


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