1. Lean Launch Pad prep for Week 2 : Value Proposition Tues 2/10 & Wed 2/11/15

2. Title of Presentation Value Proposition What product and service are you building? For whom? Who are your customers? What problem or need are you solving for the customers? Answers are all hypotheses. What experiments will you design/carry out to verify these hypotheses? What Minimum Viable Product (MVP) will you offer to your first customers? What will build/use in your hypothesis testing?

3. Title of Presentation http://www.businessmodelgeneration.com/downloads/value_proposition_canvas.pdf

4.  Leave campus: go talk to at least 10 potential customers (target 15) to gain insights and generate findings about your VP.  Watch customer discovery Checklist: http://startupweekend.wistia.com/projects/ zt618zz0r7  Watch: How to do Customer Discovery: http://startupweekend.wistia.com/projects/ 8ss0rm03pj Customer Discovery

5. Title of Presentation Preparing for Week 2: Value Proposition  Watch Course video lesson 2: Value Proposition  BMG pp. 77-107: Multisided & Freemium Markets  BMG pp. 127 – 133: Customer Insights  Read Osterwalder Value Proposition Canvas at:  http://businessmodelalchemist.com/blog/2012/08/achieve-product- market-fit-with-our-brand-new-value-proposition-designer.html http://businessmodelalchemist.com/blog/2012/08/achieve-product- market-fit-with-our-brand-new-value-proposition-designer.html  http://businessmodelalchemist.com/blog/2012/09/test-your-value- proposition-supercharge-lean-startup-and-custdev-principles.html http://businessmodelalchemist.com/blog/2012/09/test-your-value- proposition-supercharge-lean-startup-and-custdev-principles.html  SOM pp. 76-84: Value Proposition & MVP  SOM pp. 189 - 202: Getting out of the building/Experiments/Contacts  SOM pp. 474: Product Features Checklist  SOM pp. 487: Contacts Checklist  Watch Mark Pincus at http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2313 http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2313  Watch Course Video Lesson 3: Customer Segments (day before next class) ✔

6. Title of Presentation Week 2: Customer Segments 15 minute Q and A on readings/concepts Teams present their updated business model to the class: (8-10 mins) Slide 1: Title Slide. Tally # Interviews so far. Slide 2: Business Model Canvas, with changes highlighted in red. Slide 3: Value Proposition Canvas http://www.businessmodelgeneration.com/downloads/value_propo sition_canvas.pdfhttp://www.businessmodelgeneration.com/downloads/value_propo sition_canvas.pdf What are your products/services, Pain Relievers, Gain Creators What’s the MVP you’ll test? Slide 4: What were your experiments to test Value Proposition? Slide 5-n: What did you learn about your Value Proposition from talking to your first customers? Hypothesis: Here’s what we thought. Experiments: Here’s what we did. Results: Here’s what we found. Action: Here’s what we’re going to do next.