1. PRESENTED BY: Karen Fabean, Dunn Associates November 15, 2012 WHAT’S NEXT: STRATEGIC INSIGHTS TO BOOST YOUR PAC’S PERFORMANCE The National Association of Business Political Action Committees 2012 NABPAC POST-ELECTION CONFERENCE

2. THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 2 “Outside groups changing the political game for good” – LA Times “New ‘Super PACs’ Alter Landscape for House Races” – NY Times “Super PACs’ Impact Appears Limited” – Wall Street Journal

3. THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 3 “Outside groups changing the political game for good” “New ‘Super PACs’ Alter Landscape for House Races” “Super PACs’ Impact Appears Limited” – Wall Street Journal IMPACT ON TRADITIONAL PACs?

4. THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 4 THINK DIFFERENTLY ABOUT YOUR PAC ELIGIBLES AND COMMUNICATIONS STRATEGIES

5. THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 5 PAC COMMUNICATIONS ARE THE WEAKEST LINK

6. THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 6 Investing more creativity, energy and commitment in PAC communications has exponential impact on FUNDRAISING

7. THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 7 GROWING PACs… UNDERSTAND PAC ELIGIBLES, PUT DONORS FIRST AND BREAK DOWN BARRIERS

8. UNDERSTANDING PAC ELIGIBLES THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 8

9. UNDERSTANDING PAC ELIGIBLES THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 9 MAKE A COMMITMENT TO RESEARCH

10. PUTTING DONORS FIRST THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 10 PUT DONORS’ INTERESTS AHEAD OF EVERYTHING

11. PUTTING DONORS FIRST THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 11 RESPOND TO THEIR UNSPOKEN QUESTIONS WHAT DOES THE PAC DO FOR ME? FOR MY ORGANIZATION? HOW DOES THE PAC MAKE A DIFFERENCE ?

12. PUTTING DONORS FIRST THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 12 MAKE A COMMITMENT TO: TRANSPARENCY

13. PUTTING DONORS FIRST THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 13  ANNUAL REPORTS  CANDIDATE PROFILES  RELEVANT, AUTHENTIC COMMUNICATIONS

14. BREAKING DOWN BARRIERS THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 14 STOP STRUGGLNG WITH PRIOR APPROVAL

15. BREAKING DOWN BARRIERS THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 15 IF THE PAC IS NECESSARY TO YOUR ORGANIZATION, THEN IT MUST BE A PRIORITY FOR GR

16. THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 16 REMEMBER! PUT DONORS FIRST BE TRANSPARENT & AUTHENTIC AND BREAK DOWN THE BARRIERS!

17. THANK YOU THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 17 Karen Fabean 2111 Clarendon Blvd., Suite 600 Arlington, VA 22201 (703) 527-6644 kfabean@dunnassoc.com