1. 1104B – Dr. Jackie

2.  Papers were great!  Everyone hit the mark  Remember to contact me ◦ jkrause@kaplan.edu jkrause@kaplan.edu ◦ On AIM at DrJackieK@gmail.comDrJackieK@gmail.com ◦ On SKYPE at jackiekrause ◦ On the phone at 760-608-8004 ◦ On Wednesday evenings between 5 – 6 PM, PST

3.  What do I cite? ◦ Everything you read that provided you understanding and gave you insight  Magazine articles, books, text, web pages  How do I cite it? ◦ Include an in-text citation where the information came from another source ◦ Place the reference on the reference page

4.  Do I have to cite something in-text if I don’t quote the work? ◦ ABSOLUTELY! ◦ You need to provide a citation for EVERYTHING that include in your paper, regardless if you paraphrase OR directly quote.  Paraphrase? ◦ To write someone else’s ideas in your own words. ◦ Requires a citation or it is plagiarism  Direct Quote ◦ Rule of thumb – never have more than 20% of your citations be direct quotes. ◦ Requires page or paragraph number

5.  Next week, ◦ Tools that can help you manage your references!

6. Copyright © 2010 Certification Partners, LLC -- All Rights Reserved Lesson 2: Law and the Internet

7. E-Commerce Specialist Copyright © 2010 Certification Partners, LLC -- All Rights Reserved Introduction to Internet Legal Issues Intellectual property rights –Brand ownership –Trademarks –Copyrights –Patents Crossing international boundaries –Jurisdiction Business ethics

8. E-Commerce Specialist Copyright © 2010 Certification Partners, LLC -- All Rights Reserved Electronic Publishing Sending copyrighted material to others Newsgroups and message boards Artistic representations Defamatory information

9. E-Commerce Specialist Copyright © 2010 Certification Partners, LLC -- All Rights Reserved Intellectual Property Issues Industrial property –Industrial designs –Inventions –Trademarks and service marks –International protection Copyrighted material –Literary works –Musical works –Artistic works –Photographic works –Audiovisual works –Software

10. E-Commerce Specialist Copyright © 2010 Certification Partners, LLC -- All Rights Reserved Areas of Liability Copyright, trademark and patent issues –Copyright term is described as follows: Private authors –70 years after author’s death Corporate authors –95 years after first publication or 120 years after creation (whichever is shorter) Privacy and confidentiality issues Jurisdictional issues

11. E-Commerce Specialist Copyright © 2010 Certification Partners, LLC -- All Rights Reserved Copyright, Trademark and Patent Issues United States copyright –Authors have exclusive rights to their own work for a limited time –Authors may transfer rights to their work Trademarks –"Any word, name, symbol or device, or any combination thereof, adopted and used by a manufacturer or merchant to identify his goods and distinguish them from those manufactured or sold by others" Patents –Protect inventions

12. E-Commerce Specialist Copyright © 2010 Certification Partners, LLC -- All Rights Reserved Privacy and Confidentiality Easy access to public information Marketing and databases Misuse of sensitive information

13. E-Commerce Specialist Copyright © 2010 Certification Partners, LLC -- All Rights Reserved Jurisdiction and Electronic Publishing Laws are territorial Cases have established jurisdictional precedent: –State of Minnesota vs. Granite Gate Resorts Methods for protecting a site against suits from other states: –Do not advertise that products are available nationwide if some jurisdictions could be expected to consider them illegal –Keep "interactivity" to a minimum

14. E-Commerce Specialist Copyright © 2010 Certification Partners, LLC -- All Rights Reserved Internet Taxation Internet Tax Freedom Act (ITFA) –Moratorium extended until 2006 Bit tax International tax Customs Tariffs

15. E-Commerce Specialist Copyright © 2010 Certification Partners, LLC -- All Rights Reserved Protecting a Brand Threats to a brand include: –Counterfeiting –Unauthorized use of logos –Domain name parodies –Misinformation –Rumors –Impostors

16. E-Commerce Specialist Copyright © 2010 Certification Partners, LLC -- All Rights Reserved Ethical Business Practices Questionable practices include: –Selling customer information without permission –Spamming –Spyware

17.  Write a 3 page paper, discuss the following: ◦ What are the two branches of intellectual property and what do they cover? ◦ How does copyright law apply to material published on the Internet? ◦ Describe two approaches available to protect a client’s website or digital assets (images, video, sound files, etc.). ◦ What is the current legal situation in the United States regarding taxes being levied on interstate Internet purchases?  Project requirements: ◦ Write a 3 page paper, with APA formatting applied, include cover and reference page. ◦ Apply double spacing, 12pt type. ◦ There is an APA template in Doc Sharing. Please use APA for all written work submitted during this course. It never hurts to add additional research!