1. A History of BP Branding and Logo Development By Mrs. Clayton, 3 rd hour

2. BP Logo Changes Timeline 1917 - Motor fuel sold as Palm Tree Oil was marketed as “BP.” 1920 - BP logo had wings to protect a shield. Logo colors in red, black, blue, white, yellow, green 1930 - Company requested consistent sign using green and yellow 1998 - Amoco and BP merged. Logos appear side-by-side 2000 - Amoco, ARCO and Castrol, become global brand with BP.  Logo features a sunburst of green, yellow and white.  It symbolizes dynamic energy. BP’s Advertising Agency: Olgivy & Mather

3. First BP Logo 1921-1922 Beyond Petroleum Gas was approximately 11 cents per gallon.

4. 1922-1930 Second BP Logo First BP fuel was sold in cans.

5. 1930-1947 Third BP Logo Logo design comes from 1920 employee competition.

6. 1947-1958 Fourth BP Logo

7. 1989-1998 Fifth BP Logo

8. 1998-2000 Amoco and BP Merged Amoco’s Torch appears next to BP Shield Sixth BP Logo

9. 2000-Present Helios—Greek Sun God Dynamic Forms of Energy Price of BP in 2011 is $3.29/gallon. Current Logo

10. New Slogan for the 21 st Century Better people, better products, big picture, beyond petroleum.

11. Environmental News  March, 2006--A spill of about 267,000 gallons (1 million liters) of oil in the tundra of Alaska's North Slope.  April, 2010--Deep Horizon Gulf Oil Spill. One million barrels or more spilled into the Gulf.

12. References  http://www.bp.com/sectiongenericarticle.do? categoryId=9014509&contentId=7027666 http://www.bp.com/sectiongenericarticle.do? categoryId=9014509&contentId=7027666  http://news.nationalgeographic.com/news/20 06/03/0320_060320_alaska_oil.html http://news.nationalgeographic.com/news/20 06/03/0320_060320_alaska_oil.html  http://www.scientificamerican.com/report.cfm ?id=bp-gulf-of-mexico-oil-spill-anniversary http://www.scientificamerican.com/report.cfm ?id=bp-gulf-of-mexico-oil-spill-anniversary