1. Markets and Channels

2. Advantages of Web over conventional advertising:  Advertisements are accessible 24 hours a day, 365 days a year,  Response and results can be measured immediately and interactively,  Web access is free to internet users, There are no distribution or printing fees, as result  millions of consumers can reached at the cost of a single one  Costs are the same whether the target audience is on the other side of the planet or on the same city block, and  Materials and data can be updated, supplemented or changed at any time and are therefore always up-to-date

3. MediaDirectional Facilitation ModeDemand for advertising Internet2-waymany-to-manylittle Telephony2-waymany-to-manynone Yellow Pages2-way many-to-manyhigh Direct Mail1-way one-to-many none, unless solicited Television1-wayone-to-many only for shopping channels Radio 1-way one-to-many none Mass market magazines 1-wayone-to-manylow to moderate Trade & special interest magazines 1-wayone-to-many moderate to high (for classifieds) Newspapers1-wayone-to-many low to moderate Billboards1-way one-to-many high for practical info, low for slogans

4. Options for advertising on the Web  Renting space  Having own website

5. Modes of Web Ads  Interactive banners  Interstitials  Multimedia ads  Contextual ads  webmercials

6. Services through interactive television  Participation  Shopping and banking  Communication  Video on demand

7. Financial services on the web  Online trading  Banking  Insurance  Loans  Mortgages

8. Virtual corporations  Hoteling  Telecommuting  Outsourcing

9. Digital payment systems  Electronic currency- DigiCash(ecash), NetCash  Credit Debit Schemes- SET (VISA, Mastercard),Netbill,NetCheque  Secure credit card transaction- CyberCash

10. Secure Electronic Transactions  Digital certificates  Public key encryption  Digital signatures  Connection to payment system  Operating rules

11. CyberCash process  Consumer shops online  Payment- cyber wallet  Encrypted payment information received by the merchant  CyberCash server unwraps information  Merchant bank and issuing bank interaction  Approval or denial