1. Supporting the Career Development of Generation Z 19 and 20th th November 2015 John Ambrose www.complete-careers.com john.ambrose@complete-careers.com

2. Supporting the Career Development of Generation Z Session Overview What is Generation Z? Role of Social Media with Generation Z Impact of Social Media Misuse Hints and tips for Personal Branding

3. Generation Z 4 Generations of todays workforce Veterans Born 1937 -1947 Baby Boomers Born 1948- 1963 Generation X Born 1964 -1978 Generation Y Born 1979 -1999 Generation Z Born after 2000 Source: Chartered Institute of Personnel and Development 2015

4. 7 Cs of digital career literacy ChangingCollectingCritiquing Connecting Communicating CreatingCurating

5. What is Social Media? Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks http://uk.ask.com/wiki/Social_media?lang=en 23/9/2014 http://uk.ask.com/wiki/Social_media?lang=en

6. Who’s looking? Quiz time

7. What percentage of employers use or plan to use social media? A)37% B)60% C)92%

8. Answers A)37 % of Recruitment Managers use Social Media for Screening (Career Builder 2012) B)60% of UK employers use some form of social media as a recruitment tool (Stepstone Solutions 2013) C)92% of respondents to a global study of employers used or planned to use Social Media in Recruitment (Jobvite 2012)

9. What does Social Media say about your learners?

10. Can they do anything About it ? Yes /No

11. Case Study Paris Brown age 17 gets the offer of a high profile job with Kent Police Authority What happens Next… http://www.youtube.com/watch?v=J0IkygWQQoU https://www.youtube.com/watch?v=EQW-bKSqcEM https://www.youtube.com/watch?v=onc7UaALpn8

12. Self Destruct Is this foul-mouthed, self-obsessed Twitter teen really the future of British policing? Youth crime sex and drug rants Paris Brown, 17, boasted about her sex life, drug taking and drinking In one Tweet she wrote: 'I really wanna make a batch of hash brownies' she also said: 'Everyone on Made in Chelsea looks like a f****** fag' Appointed to change perceptions of young people Source: Daily Mail

13. Outcome Paris’s previous behaviour on Social Media has a massive impact on her and in the end she doesn’t take the job. A Google search on Paris may always connect her to these events.

14. So What? Ask your learners: How often do they check their posts and privacy settings? Do you know if their name appears on a Google search? Do they think about possible employers when using Social Media?

15. Positive use of Social Media Using Generation Z’s social media knowledge and skills to get a dream job

16. Popular General Social Media Platforms Facebook- to network for job opportunities Twitter- research companies and approach Google + - authorship site to organise your web content and present to employers YouTube - post videos and share achievements Linked-In - create a more career orientated network.

17. Specialist Site Examples (Vocationally Related) Pinterest - for anyone in the creative industries Cucumbertown - networking for cooks/chefs Epernicus - for research Scientists HR.Com - social networking site for HR professionals Flickr - photo sharing and photoragphy

18. Possible Sites to Improve Your Personal Brand www.onlineidcalculator.com https://brandyourself.com/ https://about.me/#https://about.me/#!

22. Summary Prompt your learners to: Search themselves and respond Identify appropriate platforms/sites Use tools including privacy settings to control your ‘brand’ Think before you post

23. Thank you for listening Any questions