1. Social Media: How Do I Sensibly Use LinkedIn? ILTA User Support Peer Group - June 7, 2012 Natalie Alesi @legalerswelcome #ILTAUSS

2. Define your goal(s):  Improve customer engagement  Network with peers and colleagues  Keep up-to-date  Monitor the competition  Job market  Establish Industry Expertise  Research & Learning

3. 1. THE BASICS How Do I Sensibly Use Linked? #ILTAUSS

5. 2. UPDATES How Do I Sensibly Use Linked? #ILTAUSS

8. 3. CONNECTIONS How Do I Sensibly Use Linked? #ILTAUSS

11. 4. SOCIAL CONNECTOR How Do I Sensibly Use Linked? #ILTAUSS

14. 5. GROUPS How Do I Sensibly Use Linked? #ILTAUSS

15. LinkedIn Groups LinkedIn now offers a Group Statistics dashboard. Did you know?  Join relevant groups relating to your practice area or university alumni groups  Monitor the discussions and get a feel for the group’s conversation style  Join discussions when appropriate and add something of value. Ask and answer questions  Mention your practice area when relevant  Add connections you interact with in groups and take the conversation offline when appropriate.

21. 6. ANSWERS & LINKEDIN TODAY How Do I Sensibly Use LinkedIn? #ILTAUSS

27. 6. APPLICATIONS How Do I Sensibly Use LinkedIn? #ILTAUSS

28. LinkedIn Applications for Legal  JD Supra’s Legal Updates  Events  SlideShare  Publications  Wordpress  Answers  TripIt  Reading List by Amazon  Polls

31. 7. EVENTS & POLLS How Do I Sensibly Use LinkedIn? #ILTAUSS

36. 8. THE LINKEDIN APP How Do I Sensibly Use LinkedIn? #ILTAUSS

37. Scenario 1: Bob decides to join LinkedIn and obtains a new matter through a LinkedIn Group where he regularly joins discussions and answers questions. Bob practices in IP and after answering a question in a related group, he was hired.

40. 9. FINAL NOTES How Do I Sensibly Use LinkedIn? #ILTAUSS

41. Did you know there is a Tweetchat for legal? #legalchat Fridays 11 am ET legalchatinfo.wordpress.com

42. @legalerswelcome www.legalerswelcome.com Linkedin.com/in/nataliealesi Facebook.com/legalerswelcome Gplus.to/nataliehuha Pinterest.com/legalerswelcome Legalitprofesionals.com/natalie-huha nataliebethalesi@gmail.com Natalie Alesi Connect with me!