1. The XYZ of Handling the Technology Experience in Schools 7 demographic & social trends redefining schools & students Mark McCrindle Thursday 19 May 2011 AIS ICT Managers’ Conference

2. Trend #1 Changing Population

3. What, Why, Who? Technology Sociology Demography

5. 1971

6. 2011

7. 2051

8. Ageing workforce Today1 retiree : 5 workers 2050 1 retiree : 2.7 workers

9. Trend #2 Transitioning Generations

11. Builders Generation Aged 66+ Builders 4% workforce 0% in 2020

12. Boomers 35% of workforce 15% in 2020 Baby Boomers Aged 47-65

13. Gen X 43% of workforce 36% in 2020 Generation X Aged 32-46

14. Gen Y 18% of workforce 35% in 2020 Generation Y Aged 17-31

15. Generation Z Aged 16 & under Gen Z 0% of workforce 12% in 2020

16. Time spent daily on technology Internet124.2 minutes Television:98.4 minutes Talking on phone60.9 minutes Video Games43.5 minutes Texting on mobile33.9 minutes DVD33.2 minutes Radio:22.2 minutes Portable game consoles10.0 minutes

17. Friendship.com GEN YGEN XBOOMERS Average # Close friends 988 Average # Facebook friends 24415064

18. The majority of young people have been bullied: 63% of young people have been bullied at some point during their years at school. 91% of young people who have been bullied have been prior to year 8.

19. Traditional bullying still dominates. Cyberbullying is rising. Of those who have been bullied: 81% have been verbally bullied 38% have been physically bullied 33% have been cyberbullied (via social networking websites such as Facebook, IM, or by text message).

20. Who do they tell? 38% tell parents 36% tell peers 27% tell the school (teachers or counsellors) Nearly 3 in 10 students (27%) reported that they did not tell anyone about the bullying.

21. Trend #3 Reinvented Lifestages

22. childhood adulthood 19th Century teens adulthoodteens Post Lifestage

23. childhood adulthood 19th Century 20th Century teens adulthood childhood adulthood Post Lifestage

24. childhood adulthood 19th Century 20th Century teens adulthood childhood adulthood childhood tweensadulthoodteenskippers 21st Century Post Lifestage

25. Trend #4 Emerging Influences

26. Tradition Reputation Sit & Listen Long-term needs Content Authority

27. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation

29. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation

31. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation Try & See

33. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation Try & See Short-term wants

34. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation Try & See Short-term wants Process

37. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation Try & See Short-term wants Process Authenticity

46. Trend #5 Changing Structures

47. 1.Churn, change, mobility 2.Options & fragmentation 3.From experts to social networks 4.Creators, collaborators, UGC 5.Multi-taskers & message-screeners Post-structural: 5 defining characteristics www.mccrindle.com.au

48. “I don’t care what platform our news appears on – if it is on printed paper or if it is on the web or mobile or whatever” Rupert Murdoch, Wall Street Journal

49. Funnel

50. Fluid

51. FINANCEOPERATIONSMARKETING L

52. L L L L L L L L

53. 1. Ambulance officers 2. Firefighters 3. Nurses 4. Pilots… 12. Teachers 13. Police officers… 24. Weather forecasters 25. Religious leaders… 39. Car salesmen 40. Telemarketers Most Trusted Positions 2010 (1 to 40)

54. Effective Leadership – getting the mix right Relational Transformational Positional

55. Trend #6 Emerging Expectations

56. Key factor that got you to take up teaching?

57. “The altruistic belief that I could make a difference in the life of a student” “The desire to be part of a profession that was focused upon people, not making money or a product.” “The fact that my own experiences were so negative that I wanted to do things better and make a difference in the lives of children.” Key factor that got you to take up teaching?

58. What works best today 20 th Century (Boomers & Xers) Today (Generations Y & Z) Who How What Where

59. What works best today 20 th Century (Boomers & Xers) Today (Generations Y & Z) WhoTeacher Learned Facilitator Learner How What Where

60. What works best today 20 th Century (Boomers & Xers) Today (Generations Y & Z) WhoTeacher Learned Facilitator Learner HowProvable Verbal Observable Visual What Where

61. What works best today 20 th Century (Boomers & Xers) Today (Generations Y & Z) WhoTeacher Learned Facilitator Learner HowProvable Verbal Observable Visual WhatPassive Long term needs Participative Short term demands Where

62. What works best today 20 th Century (Boomers & Xers) Today (Generations Y & Z) WhoTeacher Learned Facilitator Learner HowProvable Verbal Observable Visual WhatPassive Long term needs Participative Short term demands WhereStructured Classroom style Spontaneous Café style

67. Trend #7 New Engagement

68. + + COGNITIVE EMOTIVE AGREE-ERS SEEKERS - - HECKLERS EMBRACERS www.mccrindle.com.au Post Rational: cognitive-emotive engagement