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2. Title Page w/LabelTitle Page w/Label November 6 th, 2005 Evansville Tornado

3. NOVEMBER 6 th DAMAGE SURVEY Intensity: F-3 with 200 mph Peak Winds Time of Day: 1:40 – 2:25 am Path Length: 41 miles Speed: 55-60 mph Fatalities: 25 Injuries: Over 200 (50 Critical) Damage: 100+ Homes/Buildings Destroyed

4. Damage Photo – Eastbrooke4Damage Photo – Eastbrooke4 Eastbrook Mobile Home Park

5. Damage Photo – Eastbrooke4Damage Photo – Eastbrooke4

6. Title Page w/MadisonvilleTitle Page w/Madisonville November 15 th, 2005 Madisonville Tornado

7. NOVEMBER 15 th DAMAGE SURVEY Intensity: F-4 with 210 mph Peak Winds Time of Day: 3:30 – 3:45 pm Path Length: 15 miles Speed: 45-50 mph Fatalities: 0 Injuries: 27 Damage: 150+ Homes/Buildings Destroyed

8. WEATHER RADIO CAMPAIGN Teamed with Midland Radio, Buehler’s Buy-Low grocery stores, radio, & newspaper partners. Radios available within two weeks of tornadoes at reduced price of $29.99. Majority of sales were for the Christmas holiday. Four 3-hour programming sessions with NWS Paducah at local malls.

9. WEATHER RADIO CAMPAIGN Expanded campaign to smaller groceries in other parts of DMA. Live shots at groceries with EMA programmers. Approximately 50,000 radios sold (largest concentration of Midland radios in United States). Used proceeds to purchase radios for tornado victims, schools & universities.

10. Mark Trail AwardMark Trail Award Mark Trail Award – Washington, D.C.

11. Store DisplayStore Display

12. Eastland Mall 1Eastland Mall 1 Eastland Mall – Radio Programming

13. Eastland Mall 2Eastland Mall 2

14. Eastland Mall 3Eastland Mall 3

15. IGAIGA IGA Grocery – Radio Programming

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