1.  "There has never been a device in the history of the NFL that allows fans such unprecedented access and limitless personalization of their in-stadium viewing experience.” - Carl Peterson, FanVision Advisor

2. What is FanVision?  Handheld Device used to enhance the in-game sportingexperience  Works without the picture fading or freezing, because ituses four transmitters (installed around the stadium); Onown broadcast system  Uses UHF (ultra high frequency) television 4  Multiple live and replay angles (from networks andstadium cameras) 1

4. Highlights - Instant replay from multiple angles (including replays not offered on television or on the in-stadium video screens) - Out of Town Games - Real time stats from the home game and around the league - NFL Red Zone - Live Fantasy Football updates 3

5. Highlights Con’t - The Network telecast of the home football game - On-Demand video featuring club-produced content - Cheerleader Cam - Highlight reel of the game 3

7. Specifications  Price: $199, MSRP $259  No activation fee, 2010 season games are free 3  Games after the 2010 season are $5 each  Battery Life of 6 hours  4.3 inch screen

8. Relation to MIS  Five Forces in relation to network broadcasting of NFL games  Bargaining Power of Customer – Medium: Hard to achieve in stadium experience at home  Threat of Substitutions – Low: In-stadium experience is costly  Bargaining Power of Supplier – High: If they choose not to broadcast, only other choice will be to watch in-stadium  Threat of New Entrants – Low: Other established networks  Rivalry – Medium: Phone companies trying to create NFL game applications, websites broadcasting games, other networks

9. References  http://www.nytimes.com/2010/09/26/sports/football/26san domir.html?ref=technology http://www.nytimes.com/2010/09/26/sports/football/26san domir.html?ref=technology  http://www.fanvision.com/about.html http://www.fanvision.com/about.html  http://www.engadget.com/2010/09/09/fanvision-handheld- makes-nfl-nosebleeds-far-more-bearable/ http://www.engadget.com/2010/09/09/fanvision-handheld- makes-nfl-nosebleeds-far-more-bearable/  http://www.youtube.com/watch?v=sQxGevNxPc8 http://www.youtube.com/watch?v=sQxGevNxPc8 12341234