1. Social Media Presented to Dr. Carol Watson Honorary Board Member Emmanuel I Institute, Inc. By Jerome Chenevert

2. Introduction Emmanuel I Institute, Inc. is a nonprofit educational technology research organization. Currently, the organization is seeking ways to increase its web presence.

3. Why Increase Web Presence? Provide 24/7 public access Increase support basis Further promote organization’s exempt purpose Keep organization current with technological innovations

4. Social Media

5. What is Social Media? Internet-based applications that build on Web 2.0; and that allow the creation and sharing of user-generated content. Examples include:

6. Brief History of Social Media To better understand social media it is necessary to identify its origins. The concept of linking users via technology and sharing content dates back to the 1950s. In 1950s through the 1970s, early social media explorers used homemade electronic devices to generate a tone. These devices were used for Phone phreaking. Apple Co-founders Steve Jobs (left) and Steve Wozniak (right).

7. Social Media History: Phone Phreaking Telephone test lines and conference circuits used to host virtual seminars and conferences. Codelines, which are hacked corporate voicemail systems, were used to offer recorded greetings -callers could leave a message and a response would be given at the next update. These early systems laid the foundation for blogs and podcast.

8. Social Media History: Usenet The next major land mark in social media, usenet, came about in the late 1970s. It was created by two Duke University graduate students, Tom Truscott and Jim Ellis. Usenet provided a platform for users to post and read messages. These post were categorized and called newsgroups. These newsgroups can be viewed as the predecessors of email and web forums.

9. Social Media History: Commercial Online Services From 1979-2001 commercial online services dominated social media. Companies such as Prodigy and CompuServe brought online interactive services to the masses.

10. Social Media History: World Wide Web Arguably the greatest technological innovation, the world wide web, created the platform and technologies needed to take social media to its zenith. In 1990, the world wide web created a way to communicate globally using the Internet and hypertext.

11. Social Media History: Social Networking The first social networking website, SixDegrees, surfaced in 1997. SixDegrees allowed users to create a profile and share with friends. Interactive social websites became known as Web 2.0 applications. Modern social media took off in late 2006, when Digg it critical mass.

12. Who Invented Social Media? There is no one founder of social media. Rather, it is an innovation that represents the progressive thought of many.

13. Lead Thinkers Phone Phreaking- Joe Engressia (The Whistler), Steve Wozniak, Steve Jobs, John T. Draper (Cap’n Chrunch) Usenet- Tom Truscott and Jim Ellis Commercial Online Services- CompuServe World Wide Web- Tim Berners-Lee and Robert Cailliau Digg- Kevin Rose Facebook- Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes

14. The Innovation-Decision Process Knowledge Stage- 1950s-1970s (Phone Phreaking) http://copybrighter.com/history-of-social-media Persuasion Stage- 1979 (Usenet) http://www.newsdemon.com/history-of-usenet/beginning.php Decision Stage- 1980 (CompuServe) http://en.wikipedia.org/wiki/CompuServe Implementation Stage- 1990 (World Wide Web) http://www.livinginternet.com/w/wi_lee.htm Conformation Stage- 1997 (SixDegrees) http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

15. Social Media S-Curve

16. Perceived Attributes of Social Media Innovators- Lead Researcher & Project Manager Early Adaptors- Officers, Managers & Research Team Key Laggards- Some Board Members and Volunteers

17. Persuasion Strategies Relative Advantage- To increase web presence, support basis, and communication. Compatibility- To stay current with technological inventions and promote exempt purpose.

18. Persuasion Strategies Cont. Compatibility- Easy to integrate with current web activity. Observability- Look around the city and town to see how many businesses and people are on Facebook and Youtube.

19. Critical Mass & Change Agents

20. Social Media at Emmanuel I Institute, Inc.

21. References