1. Ramona Bolden Fether Anne Christensen Virginia Myers February 23, 2011 Komen Tissue Bank CTSI-Kelley Project: Outreach Timeline, Constituency Outreach, and Marketing Plan

2. Introduction & Project Scope 1.Timeline for constituent outreach 2.Outreach to target constituents 3.Formalizing Komen Tissue Bank approach toward marketing

3. Outreach Timeline Each outreach program (conference, annual drives, speaker series) categorized by primary constituency group targeted Timeframe – transfer to shared calendar Point-person formally established for each task

4. Timeline: Gaps & Opportunities Establish monthly newsletter publication date Create targeted newsletter for researcher vs. donor Set annual target for media coverage Create cohesive and up-to-date donor mailing list Formulate plan for corporate outreach

5. Constituency Outreach Determine different constituencies (tissue donors, individual donors, etc.) & tailor communication Generate a list of corporate connections to begin outreach Explore deeper relationship with IU & possible marketing opportunities

6. Marketing Plan Resources: –Marketing Plan template Best example of a nonprofit marketing plan – Article “Nonprofit Marketing with a Purpose” Describes ways to develop a strategic marketing plan