1. FINAL PRESENTATION BIODESIGN AND PROJECT MANAGEMENT

2. MECHANICAL HEART VALVES First mechanical valve implanted in 1952. Star-Edwards valve and tilting disc valve in the 1960s Introduction of bi-leaflet valves

3. The Consumer Market Patients with severe narrowing, atherosclerosis, obesity Patients unable to withstand open-heart surgery or complications associated with implants

4. Statistics 2010 estimated $754 million product sales in US Expected to grow at 18.2% By 2015 will likely grow to $1738.3 million

6. Top 3 Industries

7. Unique Positioning Located in area of disease prevalence Lack of Reputation New Entrant Resistance Large market size Growing market shares Scope for Cost Reduction Competitive market Established, reputed players Political Uncertainty Internal External