1. Is there Ethical Consumption: Preliminary Results May 16, 2008

2. Survey Approach Suppose you are considering a purchase of a new car. The car you want costs $20,000. You discover that it is made in an overseas factory that doesn't obey US environmental laws. Would you be willing to pay an extra $2,000 for that same car if it was made in a factory that didn't pollute? –if yes, would you be willing to pay an extra $5,000 for that same car if it was made in a factory that didn't pollute? –If no, would you be willing to pay an extra $1,000 for that same car if it was made in a factory that didn't pollute? You discover that it is made in an overseas factory that doesn't pay its workers a living wage. Would you be willing to pay an extra $2,000 for that same car if it was made in a factory that paid its workers a living wage? –If yes, would you be willing to pay an extra $5,000 for that same car if it was made in a factory that paid its workers a living wage? –If no, would you be willing to pay an extra $1,000 for that same car if it was made in a factory that paid its workers a living wage? You discover that the car was made with no American labor. Would you be willing to pay an extra $2,000 for that same car if it was made in America by American workers? – If yes, would you be willing to pay an extra $5,000 for that same car if it was made in America by American workers? – If no, would you be willing to pay an extra $1,000 for that same car if it was made in America by American workers?

3. Preliminary Data Results 1.Overall findings in Survey 2.Findings by Gender 3.Findings by Income 4.Findings by Education 5.Findings by Perceived Effect of Trade on the Family 6.Findings by Union Membership 7.Findings by Walmart Shopping

4. Three Issues: Environment, International Living Wage, American Produced Willingness to pay beyond the 20K for a car R' wants: If production was environment friendly (%) If workers were paid a living wage (%) If production used U.S. labor (%) Will not pay an additional $1000343332 Agree to pay an additional 1K but not additional 2K 9910 Agree to pay an additional 2K but not additional 5K 293128 Agree to pay an additional $5,000282730 Total100

5. Findings by Gender

6. Findings by Income

7. Findings by Education

8. Findings by Union Membership

9. Findings by Walmart Shopping

10. Findings by Perceived Effect of Trade on Family