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2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

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Presentation on theme: "2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television."— Presentation transcript:

1 2012

2 HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television Ads Are Often Muted Or Ignored!  If You Could Fix This Problem, Why Wouldn’t You?

3 HERE IS THE THING…  Many TV Viewers Record Their Favorite Programs  A High Percentage Of Those Viewers Fast Forward Through Ads!  Online Video Advertisements Are Almost Never Skipped!

4 WHY VIDEO ADVERTISING?  With Video Advertising Your Business Can Reach the “Light TV Viewer”  “Light TV Viewers” View Less Than 2 hours of TV a Day  Light Viewers Are Not Reached Effectively by TV, But They are Watching Videos Online

5 A FEW THINGS ABOUT VIDEO ADVERTISING  Video Advertising Is Cost Effective And Is Extremely Easy To Implement  Videos Are Highly Desired, People Actually Want To Watch Them!  Video Is A Mature Media, It Has Been Around Since The Late 1800’s  Print Ads Only Tell You What To Do, Video Ads Actually SHOW You!

6 A FEW THINGS ABOUT YOUTUBE  Over 3 BILLION videos are viewed on YouTube each day.  YouTube Mobile gets 400 MILLION views each day.  There is 48 hours of video uploaded to YouTube every minute.

7 WHO USES VIDEO ADVERTISING?  Sony  Wal-Mart  Honda  HP  Starbucks  And Tons More!

8 HOW IT WORKS  We use YouTube and Google AdWords to put your video in front of your target market for a fraction of the cost of a television ad!  You gain new leads!

9 HOW IT WORKS  Step 1- Create a YouTube Channel For Your Business  A Channel is a Place Where You Can Post Videos Relevant to Your Business For Your Fans to View

10 HOW IT WORKS  Step 2- Upload Videos to Your Channel  Step 3- Share Your Videos via Social Media and Other Platforms  This Will Get You Video Views Without Paid Advertising!

11 HOW IT WORKS  Step 4- Make Sure Your Video Gets Views Through Paid Advertising  This Step Puts Your Video in Front of Your Target Market Ensuring Hits and Results!

12 HOW IT WORKS  Step 5- Boost Views Using Google AdWords on Google Digital Network (GDN)  During This Stage We Make Sure Your Campaign is Getting You the Most Bang for Your Buck!

13 A BIT ABOUT BRAND CHANNELS  With The Right Advertising Budget Your Channel Can be Converted Into a Brand Channel With Many Added Benefits! Brand Channels Have a More Customizable Layout With Added Benefits Like a Larger (Linkable) Banner at the Top of Your Page!

14 WHAT ARE THE BENEFITS?  Reach Audiences That Don’t Subscribe to Cable  The Audience You Reach is More Likely to be Engaged Because Only 10% of People Always Skip Ads Online!!!

15 WHAT ARE THE BENEFITS?  Reach Audiences For a Fraction of the Cost!  Only Pay for True Views!  Control Who Sees Your Advertisements!

16 WHAT ARE THE BENEFITS?  You Choose Who Sees Your Videos!  You Have the Choice Based on Location, Language, Age and Interest!  You Can Even Reconnect With Fans Across Multiple Platforms Through Rebranding!

17 A BIT ABOUT REMARKETING  Remarketing Allows You to Get Your Ads In Front of Users That Have Previously Visited Your Website…  Remarketing is a Powerful Way to Stay Engaged With Your Target Market!  Present Your Audience With Highly Relevant Ads and Offers Across the Web!

18 THE BEST PART YET?  All of This is Completely Trackable!!  You Will Know Who Viewed Your Advertisement and Where They are From!  Finally, Results You Can SEE!!!

19

20 THE REST IS UP TO YOU!!! Don’t let your competition leave you in the dust!


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