1. The regional wholesale market Split CEI WMF Workshop Ukraine 2011 05. – 07. OCTOBER 2011 Current market situation JOSIP POCRNJA, manager e-mail: jpocrnja@post.t-com.hrjpocrnja@post.t-com.hr

2. AREA 17.000 m2 HALL Spaces for wholesale 2.100 m2 28 x 50 m2 = 1400 m2 Open space - Truck sales 50 Turnover (tones) 35 - 40 000 t. free space - hall free space - out 5 % ( season 0 % ) 35 % ( season 15 % )

3. SHAREHOLDERS 2.913.095, 80 €

4. FINANCIAL STATEMENTS 2007 - 2010 FINANCIAL SITUATION31.12.2007.31.12.2010.31.06.2011. revenues 264.000 € 303.000 € 141.000 € loss 145.000 € 51.000 € 16.000 € current liabilities (accounts payable, taxes, obligations) 254.000 € 130.000 € 47.000 € on account of the company 2.600 € 31.000 € 38.000 € What was done : contracts → attested payment, revenues, liquidity, solvency → improved material costs → reduced employees → 2002 – 2011 ( 14 ) ; july 2011 (12 )

5. FINANCIAL STATEMENTS 2007 - 2010 JOSIP POCRNJA, manager 2007200820092010Plan 2011Plan 2012 revenues264.000321.000305.000303.000310.000317.000 expenses409.000381.000372.000354.000335.000308.000 Loss/profit145.000 60.000 67.000 51.000 25.000 9.000 open area hall 200786.000 €172.000 € 2010125.000 €170.000 €

6. SWOT JOSIP POCRNJA, manager producers of fruits and vegetables in the vicinity support of the City of Split and Croatian Government good location limited capacity inherited problems poor control of grey market ability to increase capacity good traffic connections tourism Development - fresh domestic products illegal sales, gray market Competitive privat WM close to us large retail chains

7. PLANS - PROJECTS INVEST IN :  Storage infrastructure  Quality control & standardization  Advertising  Partnerships with producers & retail groups

8. PLANS - PROJECTS FOCUS ON :  Needs of the customer  Consumers to prefer the local fresh food - brending - tourism  Connection between Regional wholesale market Split and green markets