1. A 5x5 Model Webinar Engagement-Stage 3 Presenters –Ginny Z. Berson –Maxie C Jackson III –Ann Alquist October 29, 2012 1pm EST

2. Engagement-Stage 3

3. Most Important Tools: Database & Ability to Listening

4. Engagement-Stage 3 Ann Alquist Director of Radio Engagement Ann.alquist@mediaengage.org 608.890.2976 www.mediaengage.org

5. Engagement-Stage 3 PARTNERSHIPS ARE KEY PARTNERSHIPS REQUIRE INVESTMENTS OF TIME AND STAFF

6. Engagement-Stage 3 Station Example: WDET Crossing The Lines

7. Engagement-Stage 3 “We’re really trying to find a way that we better communicate with each other, that we don’t just discount each other based on where we live.” -Craig Fehle The Craig Fehle Show

8. Engagement-Stage 3 1.Several pieces of content informed by community partnerships and dialogue. 2.Several meetings coordinated with community partners to meet content and station goals. 3.Identified community groups with relationships and influence.

9. Engagement-Stage 3 Identified community groups with relationships and influence. WDET identified neighborhoods where they knew they didn’t have strong listenership or support. They approached community groups to collaboratively convene small meetings with residents to identify issues of concern and possible solutions. http://www.wdet.org/shows/crossing-lines/

10. Engagement-Stage 3 PARTNERSHIPS ARE KEY PARTNERSHIPS REQUIRE INVESTMENTS OF TIME AND STAFF

11. Engagement-Stage 3 Ann Alquist Director of Radio Engagement Ann.alquist@mediaengage.org 608.890.2976 www.mediaengage.org

12. Engagement-Stage 3 3 A’s of Public Life Authority: Do you have authority in your community? Authenticity: Do your words and actions reflect authenticity? Accountability: Are you accountable for your words and deeds?

13. Engagement-Stage 3 Useful Resources Understanding Community Rhythms: When we insert a new project or initiative into a community without consider that community’s stage, we often find ourselves wasting time and resources, and creating unrealistic and unattainable expectations 5 Stages of Community Life: Communities evolve in stages. Learn about the stages at www.mediaengage.org www.mediaengage.org

14. Engagement-Stage 3 November 2012 5x5 Webinars: Programming

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16. Engagement-Stage 3