1. Bulletin Boards not Books Writing For the Web Presented By Steven Niedermeyer, City of Bellingham Web Systems Analyst

2. Topics Knowing your audience Writing to your audience Visuals Case Studies Reference Materials

3. Knowing Your Audience Web browsing behavior – Speed! Scanning, Skimming, and Searching

4. Knowing Your Audience Very Diverse Demographics Language Experience Roles Etc.

5. Writing to Your Audience Speed Less is more Structure content Streamline selection CityIQ Online Map Viewer allows you to search for Bellingham-area information and create custom maps which include aerial photos, property boundaries, location of utility services and much more. Launch CityIQ online map viewer, training videos, frequently asked questions, map layers.Launch CityIQ online map viewertraining videosfrequently asked questionsmap layers CityIQ Online Map Viewer Search Bellingham-area information and create maps: Open CityIQ Training videos Frequently asked questions

6. Writing to Your Audience Language Use common terms Avoid acronyms Use short sentences Write to an 8 th grade level

7. Writing to Your Audience Experience Leverage common knowledge and skills Optimize for specialized tasks

8. Writing to Your Audience Content for the Audience Provide relevant content for key audiences Filter audiences through portal pages

9. Visuals Photos and other graphics Quality Consistent Connected

10. Visuals Quality Photographs

11. Visuals Consistent Photographs

12. Visuals Connected Photographs

13. Visuals Quality Graphics

14. Visuals Consistent Graphics

15. Visuals Connected Graphics

16. Case Studies Parking Services

17. Case Studies Water Conservation

18. Reference Materials Letting Go of the Words by Janice Redish Don’t Make Me Think by Steve Krug Social Marketing by Kotler/Roberto/Lee