1. Zoom Media

2. Zoom Media Company : Zoom Media Zoom Media 2003  Full service media and event marketing firm  Specialized in reaching niches within the 18-49 demo  Expertise in targeting psychographic segments  Established leader in indoor advertising  Consistent industry innovator  Local, national, and global reach New York | Chicago | Los Angeles Puerto Rico | Canada | France

3. Zoom Media 2003 Reaching the Consumer Zoom Mission : Reaching the Consumer Provide advertisers with highly targeted media and event marketing solutions to reach the valuable niches within the 18-49 year old population  Uncluttered environment  Extended exposure to advertising messages  Social and image conscious locations  Varied communications vehicles

4. Zoom Media 2003 Products & Services Zoom’s Reach : Products & Services How does Zoom reach consumers ?  While they are socially and physically active  Social Network  Fitness Network  Through multiple touchpoints  MEDIA  CLASSIC  BACKLIT  EXPERIENTIAL  Events and Promotions  Guerilla Media

5. Zoom Media 2003 Changing Media Habits The Evolving 18-34 s : Changing Media Habits Demo composition and behavior is changing  More diverse – minority groups are growing  More socially and economically mobile  Congregating by their passions Bombarded by advertising  Consuming multiple media at the same time  Receiving more and more advertising messages each day  Skipping ads where possible Average Personal Income : Zoom’s Audience – A distinguished group 18-34 18-34 frequenting restaurants/bars $30,164$32,660 $60,227$66,935 123 Average HHI : I am a spender rather than a saver - Index : 109 *2002 MRI Spring, Base total Adult 18+

6. Zoom Media 2003 Markets & Coverage Zoom Social Network : Markets & Coverage  Venues in top 36, 18-34 DMA markets  Variety of social destinations: bars, clubs, lounges, restaurants  Over 2,000 venues, 13,000 facings  Events anywhere the target is  Reaching the target while they play  Providing a relevant conduit to their lifestyle Social Network

7. Zoom Media 2003 Targeting Possibilities Zoom Social Network : Targeting Possibilities  Advertisers use this information to reach the demographic and psychographic segment that fits their target African-Americans Gay Males or Females Hispanics Early Adopters Social Elite Sports Fans College Students Reach only who you need to reach  The environment and clientele of every location in the Social Network is catalogued in our proprietary Venue Profile Database Example Targets

8. Zoom Media 2003 Targeting Examples Zoom Social Network: Targeting Examples  Includes only the locations that will deliver the target  For example  Demographics  Age, sex, race, gender  Geography  Street, neighborhood, zip code  Venues that do/don’t sell my product  Psychographics  Early adopters, trendsetters, white collar, partiers, connecters, etc. How it works Zoom creates a custom network for each advertiser based on the unique targeted consumer

9. Zoom Media 2003 Zoom’s College Network  Close to campus  Majority student patronage  Largest college markets College  Spend about $150 billion per year*  68% say they want to hear about products and services via word of mouth*  Say that going out to clubs is “in”*  52% of college students go to restaurants/bars at least once a month**  Creating brand loyalties that last a lifetime  Spend an average of $467 per year on clothes**  Drink an average of 11 glasses of beer per week**  Purchase an average of 10 CDs per year** *Student Monitor **2002 MRI Spring, Total 18+ Targeting Examples Zoom Social Network: Targeting Examples

10. Zoom Media 2003 Fitness Phenomenon The New 18-49 s : Fitness Phenomenon  “Working out” in private gyms is a growing trend  Almost 35 million people belong to a gym  They choose from well over 17,000 locations Source: IHRSA/American Sports Data Health Club Trend Report  Gym members make a very upscale advertising audience  Over 64% of members have a HHI of $50,000+