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What was the strategy behind the year? Partnerships & De-centralised approach Clear Message and Audience Story-telling Social Media/Online 207 EYD partners!

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Presentation on theme: "What was the strategy behind the year? Partnerships & De-centralised approach Clear Message and Audience Story-telling Social Media/Online 207 EYD partners!"— Presentation transcript:

1 What was the strategy behind the year? Partnerships & De-centralised approach Clear Message and Audience Story-telling Social Media/Online 207 EYD partners! 25 Member States (3 on ad hoc basis) Young people Schools & Universities CSOs/NGOs Policy-Makers Story-telling Audience

2 What was the strategy behind the year? Comprehensive Campaign Toolkit (online & mostly in all EU languages) Factsheets & Infographics Subscribe to and Disseminate the Newsletter EYD Educational toolkit Handbook Quizzes VIP booklet Lesson Plans Celebrity ambassadors PLUS: Video and Photos Radio Spots Roll-ups 'Story of the Week' Posters Visual Identity

3 UNITED KINGDOM PORTUGAL What have been the results? Activities with Citizens & targeting Youth EYD DAYS ACROSS EUROPE Facebook: 31 600 likes Twitter: 3 350 followers CO-CURATORS:  Friends of the Earth (24- 31 Nov)  UNRWA (1-8 Dec) Social Media Ambassadors and Personalities

4 CHANGE YOUR PERSPECTIVE: 3 CONTINENTS, 5 COUNTRIES, 10 DAYS

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