1. Bus 237 Group Presentation The Emerging Trend in Wearable Technology

2. ➢ What is “Wearable Technology”? ➢ “Electronics that can be worn on the body, either as an accessory or as part of material used in clothing.” (Investopedia.com) ➢ The concept of “Wearable Technologies” have only recently started to appear in the market and currently is a hot topic for both producers and consumers

3. ➢ Current Products of Interest ➢ Smartwatch-mobile device with a touchscreen display ➢ Google Glass- is a wearable, voice-controlled Android device that resembles a pair of eyeglasses and displays information directly in the user's field of vision. Fitness ➢ Devices/Health Monitors- A band that keeps track of calories burnt, or steps walked for instance. Heart rate monitor

4. ➢ Example of Current Features of Wearable tech ➢ Wearable technologies becoming popular for health, business and everyday use ➢ Medtronic’s MiniMed 530G: A wearable artificial pancreas. ➢ Nike Fuel Band: Pedometer, Motivational reminders, social connectivity. ➢ Google Glass: Navigation, take pictures, send messages

5. ➢ Is there really a trend in wearable tech? ➢ To help illustrate this idea: ➢ It is estimated that global wearables market will grow at a compound annual rate of 35% over the next five years ➢ Forecasted wearable device market value for 2018 at approximately $12,642m ➢ Worldwide spending on wearable technology will reach $1.4 billion by 2016. ➢ Investors have spent over $500 Million on wearable technology startups since 2009

6. ➢ Some Critiques of Wearable tech ➢ Cost ➢ Consumers feel the wearables are overpriced ➢ Relevance ➢ Although wearables offer many functions, some feel they are not relevant enough or obsolete ➢ Many of the features for example in the Apple watch can be done through current smart phones ➢ Appearance ➢ Some believe wearables are ugly ➢ Google glass a popular target of this criticism

7. ➢ Case Study: Critiques of the Smart Watch Concept

8. ➢ How can these issues be addressed? ➢ Currently, most of the available technologies are highly priced and do not offer many innovative features. ➢ Companies such as Apple or Google must convince customers by having wearable technology provide something unique or convenient.

9. ➢ Whats next? 1) New laws and regulations –Privacy Concerns

10. ➢ Whats next? ➢ 2) Emerging Fashion in the Wearable Technology industry –Fashion designer companies may collaborate to create trendy looking wearables

11. ➢ Whats next? ➢ 3) Collaborations with smartphones, tablets, and other non-wearable techs –Replacement?

12. ➢ How this topic relates to BUS 237 ➢ Competitive advantage ➢ With a relatively new and emerging market, there is room for creative innovation ➢ Possibly creation of features not available without these new devices ➢ Under Porters four competitive strategies, companies can take advantage of these new technologies and can differentiate themselves either industry or segment wide

13. ➢ How this topic relates to BUS 237 ➢ Hardware and Software ➢ Wearables requires both software and hardware ➢ New vertical and horizontal applications could be developed on these new platforms ➢ Sustaining Technology ➢ The combination of wearables and current technologies improves customer value ➢ New technologies currently not innovative enough to be considered Disruptive

14. ➢ Conclusion ➢ Wearable technology is an emerging and growing market ➢ There are a number of critiques of wearable technologies that companies still to need to address ➢ Whats next? ➢ New laws and Regulations ➢ Fashion ➢ Collaboration/ Replacement

15. References http://www.businessinsider.com/the-wearable-computing- market-report-2014-10 http://www.itworldcanada.com/blog/four-technology- predictions-for-2015/100625 http://www.em.avnet.com/en-us/design/technical- articles/Pages/Articles/Wearable-Technology-Function- Meets-Fashion-.aspx http://www.em.avnet.com/en-us/design/technical- articles/Pages/Articles/Wearable-Technology-Function- Meets-Fashion-.aspx