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Published byClare Hall Modified over 9 years ago
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Looking Local – 2009 Extending your reach through new channels
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The last 12 months… a brief review
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Increased usage of TV & mobile by the public – 300% National e-Government Award – Highly Commended Ongoing Virgin Media campaign Usage
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Housing
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Recession
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Embracing a multi channel strategy – real choice Improving community engagement Reducing digital exclusion Marketing This morning…
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The next 12 months…
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Positive activities for young people
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Freeview – a miniweb revolution? +
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Telehealth & Telecare via TV and mobile Technology to help prolong independent living Elderly and chronically ill 2 projects: TSB –Tunstall, DigiTV, Housing21, Fold & Sheffield University EU – T-Seniority (Spain) Community based care and health information Integration with health and care devices in the home Requirement for a broadband connected device – connected to TV
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Nintendo Wii
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Digital Outreach Digital Switchover - Helpscheme Over 75’s and certain disability benefits Many of the most digitally excluded in the UK Potential for reaching your audience Step change in takeup of your services on TV & mobile?
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