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Looking Local – 2009 Extending your reach through new channels.

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Presentation on theme: "Looking Local – 2009 Extending your reach through new channels."— Presentation transcript:

1 Looking Local – 2009 Extending your reach through new channels

2 The last 12 months… a brief review

3 Increased usage of TV & mobile by the public – 300% National e-Government Award – Highly Commended Ongoing Virgin Media campaign Usage

4 Housing

5 Recession

6

7 Embracing a multi channel strategy – real choice Improving community engagement Reducing digital exclusion Marketing This morning…

8 The next 12 months…

9 Positive activities for young people

10 Freeview – a miniweb revolution? +

11 Telehealth & Telecare via TV and mobile Technology to help prolong independent living Elderly and chronically ill 2 projects: TSB –Tunstall, DigiTV, Housing21, Fold & Sheffield University EU – T-Seniority (Spain) Community based care and health information Integration with health and care devices in the home Requirement for a broadband connected device – connected to TV

12 Nintendo Wii

13 Digital Outreach Digital Switchover - Helpscheme Over 75’s and certain disability benefits Many of the most digitally excluded in the UK Potential for reaching your audience Step change in takeup of your services on TV & mobile?


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