1. Jeff Schaeffler - Marketing Strategy  Client Goal: Retain customers in Fall 2002  Our Solution: Deliver two eDM to Tourism Vancouver members with seasonal offer  Results:  28% clickthrough of those who opened the e- Mail. industry ave. is 4.9% (eMarketer 2002) Tourism Vancouver – e-Mail

2. Jeff Schaeffler - Marketing Strategy  Client Goal: Generate awareness and interest to drive sales in Fall 02  Our Solution: Create ads by top 6 packages and best rate.  Results:  35 million ad displays  52,000 visitors  1 to 2% ad response by Western US Tourism Vancouver – Ad Campaign

3. Jeff Schaeffler - Marketing Strategy  Client Goal: Generate awareness and interest in Fall 2002 vacations  Our Solution: Re- design rates page.  Results:  8.26% Look to Book in Nov. was highest in over a year  10,000 visitors in Nov was highest in a year Tourism Vancouver – Web site Website After Change Website Before Change