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Published byRuth Laureen Jenkins Modified over 9 years ago
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Introduction to Enron Communications & ePowered TM Media Cast Enron Communications, Inc. Enron Communications
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Confidential Intro to Enron Communications The Enron Intelligent Network ePowered Application Services ePowered Media Cast Questions and Answers Agenda-General Session
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Enron Communications Confidential Enron Communications ePowered Application Services
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Enron Communications Confidential Enron Corporation Rated by Forbes Magazine as “Most Innovative Company” in America 4 years in a row $31 Billion in Revenues Worldwide leader in deregulating industries Experienced in physical commodities, risk management and financial services Enron Communications is a wholly owned subsidiary
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Enron Communications Confidential Enron Communications’ world class team
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Enron Communications Confidential Enron Communications, Inc. Enriching the internet experience. Building an application delivery platform that leverages our national pure IP fiber backbone. Delivering value to internet users with a unique business model. –Joint development –Collaborative distribution –Success-based revenue sharing New World Network Application Services Provider
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Enron Communications Confidential Enron Communications value proposition Provider of optimized high bandwidth application services Reliable and deterministic QoS Success based revenue model Scaleable to meet growing needs Rapid development and deployment of ePowered application services
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Enron Communications Confidential Intro to Enron Communications The Enron Intelligent Network ePowered Application Services ePowered Media Cast Questions and Answers Agenda-General Session
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Enron Communications Confidential Distributed Servers InterAgent Pure IP SM Fiber Optic Network Enron Intelligent Network Infrastructure behind ePowered Application Services
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Enron Communications Confidential Enron Intelligent Network delivers value Pure IP SM Fiber Optic Network Distributed Servers InterAgent Middleware Higher speed Lower cost Higher reliability Greater scalability Maximizes network and application services availability Places application services “one hop” from the end user Lower latency Optimizes applications for a distributed network architecture (WAN) Application metering Feature Benefit
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Enron Communications Confidential Enron Intelligent Network Build-1999 20,000 miles of national connectivity built or under construction National network fully lit Seattle Chicago New York Washington Las Vegas Phoenix Portland Boise City Los Angeles Salt Lake City Dallas Houston San Antonio Portland San Jose Houston Dallas New York Chicago Los Angeles Washington DC Boston Atlanta Seattle Denver
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Enron Communications Confidential Enron Intelligent Network - 2000 Salt Lake City Tucson Seattle St. Louis Cleveland Chicago Indianapolis Syracuse Philadelphia Boston New York Albany Washington Jackson Dallas Atlanta New Orleans Houston Orlando Tampa Jacksonville Charleston Miami San Francisco Austin San Antonio Denver Charlotte Las Vegas Los Angeles Cheyenne Kansas City Lubbock Phoenix Portland Boise City Minneapolis Kansas City Phoenix Miami Salt Lake City Philadelphia New Orleans Tampa Albany Las Vegas
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Enron Communications Confidential ePowered Application Services delivery model Enron Intelligent Network Internet Content Provider ISP End User
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Enron Communications Confidential Metering & Revenue Sharing Streams served are measured at edge servers. MB of content delivered to actual end-users is the basis for all billing to upstream content providers. Advertiser/ Promoter Application Service Provider ECI ISP End-User $ $ $ $ $ $ $ $ $ $ $
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Enron Communications Confidential Intro to Enron Communications The Enron Intelligent Network ePowered Application Services ePowered Media Cast Questions and Answers Agenda-General Session
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Enron Communications Confidential ECI product development plan Q1’99 Q2’99 Q3’99 Q4’99 Q1’00 ePowered Media Cast ePowered Media Transport ePowered Applications ePowered Applications
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Enron Communications Confidential ePowered Application Services deliver value to distribution partners Deliver incremental revenue Drive demand for higher-speed access services Create differentiated product offerings Provide the enterprise with next generation internet applications
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Enron Communications Confidential Intro to Enron Communications The Enron Intelligent Network ePowered Application Services ePowered Media Cast Questions and Answers Agenda-General Session
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Enron Communications Confidential Current Product Introduction ePowered Media Cast
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Enron Communications Confidential Current streaming video offerings “Broadcast.com talks a good game about video on demand. But for now, quality video over the Web is but a pipe dream” Forbes, March 18, 1999
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Enron Communications Confidential What is ePowered Media Cast? ePowered Media Cast allows YOU to deliver high bit rate rich streaming multimedia transparently to your subscribers’ desktop
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Enron Communications Confidential Supports Live, on-demand and scheduled events Narrow, targeted audiences Large, simultaneous audiences Unicast and multicast stream delivery Delivers Usage sensitive billing, distribution & revenue sharing Ad based, subscription or pay-per-view models Bit rates from 20 kbps to 1 Mbps and beyond ePowered Media Cast
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Enron Communications Confidential Content Distribution 1 1 Video source encoded Live or demand program Sent into major EIN PoP EIN Internet ISP PoP Stream Encode r Content Provider EBN Content Locator www Server Colocated G2 Server ISP edge router Customer Site Customer Access Router End Station 2 Replication to major G2 servers throughout EIN 2 3 3 Distribution to regional co-located G2 servers
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Enron Communications Confidential Internet Content Delivery 4 Browser launches RealPlayer 6 Media stream is sent from server to RealPlayer EIN ISP PoP Stream Encode r Content Provider EBN Content Locator www Server Colocated G2 Server ISP edge router Customer Site Customer Access Router End Station 3 Content locator returns URL for nearest G2 server 2 Link to content has URL of content locator 5 RealPlayer requests content URL on local server 1 End user visits Content Provider Web site
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Enron Communications Confidential Real Broadcast Network Leading streaming multimedia portal Defacto standard for streaming multimedia technology Owns 85% of mediaplayer market
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Enron Communications Confidential ePowered Media Cast user experience
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Enron Communications Confidential Financial industry users are leading edge consumers of continuous real-time information They rely upon this information throughout the day to make important business decisions This target is an early adopter of productivity technologies 68% of this target works for large companies (I.E. over 1,000 employees) 88% have PCs at work 74% use the internet at home- 88% use it at work 96% say quality is the key to their purchasing decisions ePowered Media Cast Customer Is a leading edge consumer of real time information, and relies upon this information to make important business decisions. Financial Industry Narrowcast Customer Launch Focus
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Enron Communications Confidential ePowered Media Cast timeline Showcase available 4/15 Provides proof of concept and customer feedback Live service available Q2
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Enron Communications Confidential Strategic Alliances Technology Industry Presence CISCO SYSTEMS is the worldwide leader in networking solutions for the internet. SUN is the leading provider of network computing systems including workstations, servers, and thin clients. CIENA manufactures fiber optic network solutions for telecommunications carriers. Customer Access Market Reach Content Source RealNetworks - National leader of multimedia software technology for IP networks.
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Enron Communications Confidential Industry comments Enron is the first carrier in the United States to put an entire network in place for data. "Many people have said they are going to do this, but Enron is really doing it. They're putting their network where their mouth is.” 11/98, Telephony
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