1. Concept 4 – Types of Consumer Products
Marketing Unit
Concept 4 – Types of Consumer Products

2. Lesson Essential Question
What are the four types of consumer products?

3. There are two types of basic products.
Types of Products
There are two types of basic products.
Consumer Products
Products designed for personal or home use.
Industrial Products
Products designed for use by other businesses.
Sometimes products can fit into both categories.

4. Types of Consumer Products
Consumer Products can be broken down into 4 different types.
Depending on the type, the process for marketing the product can change, so it is important to know which types your product is.
The four types are:
Convenience Goods
Shopping Goods
Specialty Goods
Unsought Goods

5. Convenience Goods Convenience Goods are: Inexpensive items
Purchased regularly with out a great deal of thought.
Things that you can purchase at a convenience store would be examples.
Ex – milk, eggs, bread, etc.

6. Shopping Goods Shopping goods are Higher priced
Purchased less frequently
Require more thought
Sold in fewer places
Require more promotion
Ex – cars, houses, furniture, lawn mower

7. Specialty Goods Specialty Goods are:
Products that customers insist upon having.
They are willing to search for these items.
These are not necessarily items that are needed.
They are not promoted as much.
Priced much higher and sold in fewer places.
Ex – Name Brand/Designer items (like sunglasses activity)

8. Unsought Goods Unsought Goods are:
Goods that customers do not shop for
There is not a strong need for these goods
Most customers really don’t want to spend their money on these things
These things are very difficult to market
Ex – life insurance, funeral services,

9. Assessment Prompts
What is the difference between consumer goods and industrial goods?
How many types of consumer goods are there?

10. What are the four types of consumer goods?
LEQ 3:
What are the four types of consumer goods?