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Published byEugenia Wells Modified over 9 years ago
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The Future of Global Tourism The environment today –Vulnerability –Resilience –Reclamation
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Travel Today Demand - Change in consumer behavior –Travel Supply – Competition
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Issues of Concern Security –Top priority of travelers today Safety –Health –Crime
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Issues of Concern Facilitation –Visa requirements –Administrative guidelines –Departure tax Eco-tourism –The fastest growing segment of the industry
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Issues of Concern Currency exchange –Requirement for exchange Culture –Culture vs. commondization Technological advances –The internet
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Tourism Planning for the Future Collaboration between public and private sector Regional collaboration Marketing Sustainability
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How do we Compete? Formulation of strategies designed to take advantage of the forces driving change in the environment –The new tourist –Luring the “ideal” visitor The co-alignment principle –Analysis of the destination strongest appeal –Strategic choice
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Strategic Choice Competitive methods –Core competencies –Adding value –Forces driving change
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The Co-Alignment Principle –The Co-Alignment Principle Destination Performance Destination Structure Environmental Events Strategy Choice/ Competitive Methods
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The Future of Global Tourism
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