1. National Nutrition Council Strategic Plan Revised Strategic Directions Go NNC! Let’s hit our 2016 targets together! GROUP 3

2. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 1: Behavior Change Communication Plan using multi-media platform developed and implemented focusing on breastfeeding, complementary feeding, handwashing and iron supplementation (plan to include formative research, baseline study, national launch, monitoring and evaluation, collateral materials, media exposures) YearTargetsRecommendations 2011 20121 Formative research conducted 1 Communication plan formulated 20131 Communication plan implemented every year Modify to focus on NGF, integrate in the NGF Communication Plan 2014 2015 2016

3. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 2: School-based promotion of the Nutritional Guidelines for Filipinos (NGF) a. Public elementary schools provided with information, education, and communication (IEC) materials on the Nutritional Guidelines for Filipinos YearTargetsRecommendations 2011To be determined All central ES 25% of PES ----Exhibit Materials Focus on central ES (2014) Include in the regional targets using funds allocated for promotion in the region 2012 2013 2014 2015 2016

4. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 2: School-based promotion of the Nutritional Guidelines for Filipinos (NGF) b. Number of copies of various IEC materials distributed YearTargetsRecommendations 2011-2012 2013300 schools in 300 convergence municipalities 201420% of _______ 10 posters per target school 1 exhibit mats per target school 201520% of _______ school 10 posters per target school 1 exhibit mats per target school 201620% of _______ 10 posters per target school 1 exhibit mats per target school

5. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 3: Community-based promotion of the NGF a. Day care centers provided with IEC materials on the NGF (will request DSWD funding) YearTargetsRecommendations 2011All day care centers 25% of the total DCCs Pursue 2012 2013 2014 2015 2016

6. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 3: Community-based promotion of the NGF b. Barangays provided with IEC materials on the NGF YearTargetsRecommendations 2011 2012 201325% 201425%Continue 201525%Continue 201625%Continue

7. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 3: Community-based promotion of the NGF c. Number of copies of various IEC materials distributed YearTargetsRecommendations 201116,310 2012168,860 2013397,092 2014837,344NGF Handbook @ 1 per target LGU 2015To be determined 2016

8. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 4: Regions with local mass media campaign YearTargetsRecommendations 201117 201217 201317 201417continue 201517continue 201617continue

9. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 5: Manuscript of broadcaster’s manual developed YearTargetsRecommendations 2011 20121 20131 20141continue 20151continue 20161continue

10. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 6: Community radio station (Nutriskwela) established and operational YearTargetsRecommendations 20113 201210 201310 201425 (existing) 10 (new) Upgrading of transmission power/equipments increase no. of radio station 201510 (new) 201610 (new)

11. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media a. 15-seconder radio spot at 5 spots/day/station for 12 months for 5 stations YearTargetsRecommendations 2011 4,563 2012 4,563 2013 4,563 2014 4,563 Increase target stations from 5 to 10 2015 4,563 continue 2016 4,563 continue

12. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media b. 30-minute nutrition segment/week/station (Radyo Mo sa Nutrisyon) for 51 weeks in 1 top-rating radio station YearTargetsRecommendations 20111,560 20121,530 20131,530 20141,530continue 20151,530continue 20161,530continue

13. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media c. 30-minute exposure/episode of Katumbas ay Biyaya for 52 episodes YearTargetsRecommendations 20111,080 20121,560 20131,560 20141,560continue 20151,560continue 20161,560continue

14. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media d. 15-seconder TV spots at 3 spots/day/station for 6 months for 6 top-rating TV stations YearTargetsRecommendations 20111,369 20121,369 20131,369 20141,369continue 20151,369continue 20161,369continue

15. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media e. 30-minute/episode 15 nutrition segment/week for 36 weeks in cooperation with ABS-CBN Foundation, Inc (AFI) YearTargetsRecommendations 20111,320 20121,320 20131,320 20141,320 replicate DVD copies of Why Not Phase 1 and 2 for distribution to all PES and HC 20151,320 20161,320

16. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 8: Special events organized a. National and regional Buntis Congress YearTargetsRecommendations 201118 201218 201318 201418 Reduce target to 4 buntis congress 201518 Reduce target to 4 buntis congress 201618 Reduce target to 4 buntis congress

17. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 8: Special events organized b. Celebration of Nutrition Month (national and regional) YearTargetsRecommendations 201118 201218 201318 201418 continue increase budget for the conduct of special events in all regions 201518 201618

18. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 9: Support to mass media campaigns at national and regional levels a. Media pool organized at the national level and in all regions YearTargetsRecommendations 2011 201216 201316 201416 continue 201516 201616

19. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 9: Support to mass media campaigns at national and regional levels b. Speaker’s Bureau and Quick Response Team organized at the national level and in all regions YearTargetsRecommendations 2011 201216 201316 201416 17 organize pool of speakers to promote good nutrition through mass media 201516 17 Continue 201616 17 Continue

20. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN a. Prototype designs for Nutrition Month collateral materials YearTargetsRecommendations 20115 20125 20135 20145 produce IEC materials and disseminate prior to NM (March) 20155 produce IEC materials and disseminate prior to NM (March) 20165 produce IEC materials and disseminate prior to NM (March)

21. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN b. Various IEC materials for community, schools, hospitals and workplace YearTargetsRecommendations 201110 201210 201310 201410 continue fast track printing 201510 201610

22. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN c. PPAN 2011-2016 document abridged version YearTargetsRecommendations 2011 20122,400 20132,400 (updated version) 2014 2015 20162,400 continue

23. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN d. PPAN 2011-2016 document, full version YearTargetsRecommendations 2011 2012800 2013 2014800 2015 2016

24. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN e. PPAN flyer YearTargetsRecommendations 20115,000 2012 2013 20145,000 continue 2015 2016

25. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN f. NNC flyer YearTargetsRecommendations 20112,000 2012 2013 20142,000 2015 2016

26. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN g. NNC annual report YearTargetsRecommendations 2011500 2012500 2013500 2014500 continue 2015500 2016500

27. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN h. Nutrition Month report YearTargetsRecommendations 201150 201250 201350 201450 continue 201550 201650

28. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN i. LCE kit YearTargetsRecommendations 2011 2012 20134,000 20144,000 continue 2015 2016

29. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN j. NNC briefing kit YearTargetsRecommendations 20115,000 20125,000 20135,000 20145,000 include flyer on NiE 20155,000continue 20165,000continue

30. MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN k. ASIN report to Congress YearTargetsRecommendations 2011 20121 20131 20141continue 20151continue 20161continue

31. Members: Retsebeth M. Laquihon, Region XI Emerenciana L. Francia, NCR Ethelreina Balisnomo, Region I Bella M. Basalong, CAR Angelita Pasos, Region III Donna Guevarra, Region IV-B Rizelyn Perez, Region VIII